Ad Specialist and Digital Strategist

Will be responsible for managing the company’s Paid Media Ad Campaigns, and will play a vital role in driving growth and expanding customer base.

Responsibilities:
Plan, develop, and execute comprehensive paid media strategies to increase brand visibility/recognition, and drive leads via various paid search engine and social marketing platforms including but not limited to: Google Ads, Facebook, Instagram, and TikTok etc
Create data driven briefs/outlines for UGC creators to product high converting creatives for campaign ads
Monitor campaign performance and optimize based on key performance indicators (KPIs)
Conduct keyword research and competitor analysis to identify relevant and high-performing keywords for ad campaigns
Create ad copy and visual assets that align with Viella Beauté’s mission and values, and test different versions to optimize performance
Analyze and interpret campaign data to identify areas for optimization and improvement, including identifying target audience demographics, refining audience targeting, and adjusting ad bids and report on campaign performance findings weekly/biweekly
End-to-end campaign management (From forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generate maximum sales).
Manage acquisition funnels and customer journey, from awareness to conversion
Problem-solving your way to reach success by digging into the data and transforming that into actionable next steps
Develop and implement retargeting strategies to improve conversion rates
Collaborate with cross-functional teams to drive growth and improve customer experience including but not limited to developing landing pages and optimizing the website content to enhance the user experience and maximize conversions
Stay up-to-date with the latest trends and monitor industry trends and changes in advertising platforms to ensure Viella Beauté remains at the forefront of digital advertising best practices

We are looking for an applicant who’s:
Has a excellent knowledge of TikTok, Instagram, Youtube and other social media best practices and influencer marketing principles is a bonus
Fluency in spoken and written English;
Great project management skills
Well organized with phenomenal time management skills
Is able to learn fast and is a trustworthy individual

Requirements
2+ years of experience in digital advertising, with a focus on Google Ads, Meta Ads and TikTok Ads
Google Ad certified and FB Ad certified
Fluent in English is necessary
B2C experience is preferred
Proficient in basic graphic design
Have experience working in beauty industry is preferred
Strong analytical and problem-solving skills, with the ability to use data to make informed decisions.
Knowledge of SEO best practices and their impact on digital ad performance.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Well-versed in overall digital marketing practices

Pay: this will depend on your level of skill and other people that apply to the job.

I am looking for a full time employee 30+ hours per week

Perks:
You can work whenever you want. You will not have to wake up or work at any given time.
You can work as much as you want. I will pay you a salary but if you work extra hours you will get paid.
Flexible Vacation, if you need time off just let me know 2 weeks in advance.
Opportunity to advance/get bonuses, if you do a good job I will give you a raise and bonuses.

About Us:
Viella Beauté is a newly launched luxury lashes and press-on nails e-commerce beauty brand whose mission is to elevate the confidence of women so they show up as their best selves in their daily lives. Here’s the website: Click to view

To Apply for the job:
1. Change the subject like to “I Want to Work for [Insert the name of my Business here] – Ad Specialist and Digital Strategist VA

2. At the top of your message write 1 paragraph on why you would like this position, and why you are a good fit. Do not write more than that or else your application will be deleted.

3. Under that put the following, and include the numbers to make it easy for me to read.

1. Identify Viella Beauté’s value proposition.

2. Provide your Google and Facebook/Meta Certifications

3. Attach your portfolio if you have one

4. Write 15 Keywords that you would use for an SEO campaign

Make sure to follow all the steps above. This is a great job opportunity with the ability to get bonuses and raises, so I will only look at applicants that really want the job. If I decide to interview you there will be a short skype call between us and video will be required

Do not write more than what I have asked you above, if you write more than what is asked for above I will ignore your job post.

Must Have Own Computer and Reliable Internet connection

Thank you

Vera Wilson Ogbeide