Admissions and Marketing Specialist

Admissions and Marketing Specialist
Full-time

Summary
The admissions and marketing specialist has primary responsibility for one-to-one recruitment of prospective students from inquiry to enrollment by various means, including assisting candidates in completing their applications and acquiring the necessary documents required for admission into the school. The Admission and Marketing Specialist is also responsible for implementing enrollment marketing efforts to attract students, including managing multiple communication flows and marketing campaigns for prospective students; supporting enrollment marketing project management responsibilities; and creating captivating content for use across print, email, and web channels.
The ideal candidate for this position has strong interpersonal, project management, creative writing and content creation skills. This is a fast-paced position that works in close collaboration with members of DKU admissions, marketing, and academic teams.
Essential Duties and Responsibilities
• Recruiting activities for the Dale Kietzman University, including prospective student tele counseling, presentations on the University and financial aid, coverage of college fair programs, inquiry and applicant follow up etc. for the Dale Kietzman University
• Seeks out and participates in activities that lead to the admission of new undergraduate and graduate students.
• Prepare prospects files with necessary documents; i.e. applications, transcripts, financial aid and pertinent documentation for admission approval by Directors.
• Work collaboratively with the Dean of Admissions to assist with recruiting, tracking, and reporting for Direct Admit applicants.
• Counsels student and parents on admission and financial aid processes and procedures including marketing presentation to large groups and high school visits.
• Maintains records within schools database with appropriate information related to the status of the applicant etc.).
• Community relations (builds and maintains relationships with local communities).
• Seeks out, develops and maintains relationships with business and organizations offering tuition remission.
• Coordinates recruitment events such as; Scholarship; Health Science Visit Day and other recruitment events as assigned.
• Develop and execute marketing strategies for prospective student conversion across the applicant life cycle, from inquiry generation through student matriculation.
• Engage in frequent communication with both the admissions and marketing teams as well as DKU program directors and dean.
• Participate in the development of innovative enrollment marketing print publications, digital and web assets, recruitment videos and presentations, and marketing materials for both online undergraduate and graduate recruitment needs that inspire, engage, and inform.
Additional duties and assignments as prescribed by the President.