Advanced Google Ad/Shopping Specialist (PPC) – Google Shopping/SEM Expert

Advanced Google Ad/Shopping Specialist (PPC) – Google Shopping/SEM Expert

Location: Home-Based (Australian Working Hours)
Salary: $16-19 AUD per hour (depending on experience/knowledge)
Part/Full Time
Certified Google Ads Professional Only
Strong Management Skills Required
Resume & Portfolio required (Bonus: Cover letter describing experience with job ad description)

Are you an experienced Google Ads professional with a proven track record in managing and optimizing Pay-Per-Click (PPC) advertising campaigns? Do you specialize in Google Shopping and possess a Google Ads certification? Are you a strategic thinker with strong management skills? If so, we want you on our team!

About Us:
Digitalise is experiencing rapid growth and is seeking a dedicated and hands-on Google AdWords Specialist to join our Australian team. With a diverse client portfolio ranging from SMEs to Corporate and Enterprise clients, we offer a wide range of digital marketing solutions.

Key Responsibilities:
As an Advanced Google Ad/Shopping Specialist (PPC), you will:

– Develop Strategy and Goals: Create and execute PPC advertising campaigns on platforms like Google Search, Google Mobile Ads, YouTube, and Google Display Partners. Define campaign objectives and strategies.
– Campaign Launch: Conduct thorough research to identify the most suitable and well-rated keywords for each campaign. Craft compelling AdWords Ads and targeted Search Campaigns, while effectively utilizing Display and Re-Marketing campaigns.
– Campaign Management: Monitor and optimize campaigns weekly and monthly. Analyze ad performance to identify the most effective strategies, ensuring budget allocation maximizes ROI.
– Performance Reporting: Generate regular performance reports (weekly or monthly) to evaluate campaign performance against set goals and objectives. Make strategic adjustments as needed.
– Funnel Optimization: Manage and optimize landing pages and websites, including the installation of conversion code and tracking pixels. Continuously monitor and improve results.
– Client Communication: Effectively communicate campaign strategies to Account Managers who will relay them to clients. Collaborate to achieve client satisfaction.
– Performance Analysis: Prepare performance analysis reports and make recommendations for corrective modifications to achieve ongoing optimization.
– Stay Informed: Keep abreast of industry trends and identify opportunities within paid search to benefit our clients.

Candidate Requirements:
To excel in this role, you should meet the following criteria:

– 3-5+ Years of Google AdWords Experience:** Proven expertise in managing PPC campaigns, with a strong track record of success.
– **Strong Knowledge of Australian Market:** Familiarity with the nuances of the Australian market is essential.
– **Remote Work Setup:** Must have a reliable home office setup with fast and backup internet connectivity and no electrical breakdown issues.
– **Communication and Presentation Skills:** Excellent communication and presentation abilities to effectively convey campaign strategies and insights.
– **Google AdWords Certification:** Google Ads certification(s) is highly valued.

How to Apply:
Please submit your resume, portfolio, and optionally a cover letter describing how your experience aligns with the job description

[Digitalise] is an equal opportunity employer. We encourage candidates from all backgrounds to apply.