Airbnb / Vrbo / SEO Virtual Assistant

Hi, there. Please read the entire description before replying to this or submitting a cover letter.

OVERVIEW

We are looking to hire at least 10 Virtual Assistants for different clients who can assist with their own short-term rental (Airbnb) business. Each client either owns or manages short-term rentals in different markets in the United States. Most of these clients are my friends whom I’m helping to find their own VAs. As a real estate investor and property manager myself, I already have two VAs who are currently working for me. My team and I simply want to help other investors lighten their workload by hiring (and possibly training) their own virtual assistants.

The main focus of this posting is to find virtual assistants to help with many tasks, however, we are also looking for virtual assistants who can specialize in guest communication, managing the actual listings and running social media, and running targeted Facebook ads. We can train this, but some prior knowledge of FB ads would be great!

Most of our guest communication occurs between 10:00 am and 10:00 pm, Eastern time. Please keep this in mind. We can discuss specific hours as the interview process continues.

As far as your pay scale goes, we will be happy to negotiate based on your prior experience and performance in the future. We plan on giving raises to the right person if they provide what we are looking for.

We already have a lot of automation in place. Most of us use a property management system (PMS) to automate a lot of processes. We use dynamic pricing tools. We have our listings on Airbnb and Vrbo. Most of us have a direct booking site. We have many systems in place to run our business professionally. We will provide a base set of resources, data, and scripts that can be built on over time. We have a mastermind of other experienced Virtual Assistants who work with other investors we know. You will be able to work with the other virtual assistants in order to find best practices to stay ahead of our competitors in this ever-changing business. Our goal for our team of VAs is to have a well-trained group who learn together, constantly adjust to this business, can think critically, and “lead up.”

Tasks include (but aren’t limited to):

1. Managing turns (cleaners cleaning the property) at each checkout. This should be automated, but will just need monitoring within the systems I have in place.

2. Respond to guest messages – a daily task – for initial inquiries, respond within the hour (or upon waking if the message was sent overnight) – We will work with you as it relates to automated messages within our system we already have in place.

3. Leaving and requesting reviews – a daily task – We automatically review each guest. We like to respond to each of our guest’s reviews as well, which is not automated.

4. Putting a list of areas of improvement together (based on guests’ reviews) and sending it to relevant parties (usually to myself and the cleaners) with actionable suggestions.

5. Ordering any supplies that need to be refilled and ensuring they are sourced from cost-effective but well-made suppliers. This task can and will change over time. There may be repetitive orders like hot tub filters. We will have pre-set suppliers identified. There will also be emergent orders. For instance, we just ordered garbage bags, and our guests said the garbage bags did not fit the garbage cans. We ordered one box of garbage bags on Instacart. The guest was happy and we didn’t have to bother our cleaners for an unnecessary and expensive trip.

6. Organizing maintenance and repairs with our preferred list of contractors.

7. SEO and backlinking to increase bookings – SEO, within Airbnb and VRBO, are very important to us.

8. Help start and manage a social media profile for all of our listings.

9. Complaint Resolution – When there are complaints filed by guests, or we need to file a damage claim, we would expect you could handle this.

10. Help create better systems. We are open to new ideas as it relates to systems.

11. Help pay utilities and other recurring expenses.

12. Help set up utility services for new property acquisitions.

13. If you decide to apply for this job, you’ll need to add something to the title of the email to make it past the first step. Please look up the professional baseball team in Milwaukee, Wisconsin, and add that team’s name to the title.

14. Creating and managing targeted Facebook ads. The ads manager would need to learn how to search for our target audience, use FB pixels and actually create the content being advertised.

15. This business relationship must be built on trust. Our goal is to prove to you that we are trustworthy. I’d like to provide an opportunity for you to earn enough income to live on and be home for your family if that is your goal. I’d also eventually like to give you the autonomy to make decisions and be part of this team, not simply an employee taking orders.

GOALS

Our main goal is to build and grow for the long haul. We are in this business for the next several decades. We hope to find a team of Virtual Assistants who will be willing to work with us for years to come.

Within 30 days, our expectation is that you are able to respond to simple guest inquiries regarding their stay. This could include tasks such as questions about amenities, booking-related questions, etc. We expect you will be able to understand our systems and complete some administrative tasks such as logging a guest complaint using our simple form. adjusting a booking.

Within 60 days, we would expect you to grow with the business enough that you can coordinate maintenance with our contractors, work on our SEO, etc.

I require someone who has excellent reading, writing, and speaking English skills and has experience and some knowledge regarding the Airbnb platform and business model.

You MUST have access to reliable internet and be available to address issues that may arise during the day.

Please describe any knowledge or experience you have with the short-term rental business model. More specifically, please describe any knowledge or experience you have with any systems that work well with the short-term rental business model.

To be clear with this posting… My two rock star VAs will be conducting the preliminary interviews. You will have access to a few other VAs to learn our best practices and grow together as a team.

Thank you for looking!