Amazon Account & PPC Manager

About Alpha Dog Nutrition
Alpha Dog Nutrition is at the forefront of providing premium nutrition supplements and health products for dogs. Our mission is to enhance the wellbeing and performance of dogs, catering to the needs of canine athletes and family pets alike. We’re looking for a dynamic Amazon Account Manager & PPC Specialist to join our team, who is passionate about pets and proficient in navigating the Amazon marketplace to increase our brand’s visibility and sales.

Job Description
As an Amazon Account Manager & PPC Specialist, you will be responsible for managing our Amazon sales channel, optimizing our product listings, and executing effective PPC campaigns to drive traffic and increase sales. This role demands a blend of analytical skills to assess market trends and advertising performance, alongside creativity to design compelling ad campaigns and product presentations.

Responsibilities
– Amazon Account Management: Oversee the day-to-day operations of our Amazon Seller Central account, including inventory management, order fulfillment, and customer service inquiries.
– PPC Campaigns: Develop, launch, and manage PPC campaigns on Amazon, focusing on optimizing bids, keyword targeting, and ad placements to maximize ROI.
– Listing Optimization: Conduct keyword research and competitor analysis to optimize product titles, descriptions, and images to improve visibility and conversion rates.
– Performance Analysis: Monitor and analyze the performance of PPC campaigns and product listings, using insights to make data-driven decisions for optimization.
– Market Research: Stay abreast of market trends, pricing strategies, and promotional opportunities on Amazon to ensure our brand remains competitive.
– Cross-functional Collaboration: Work closely with the marketing and product development teams to align Amazon sales strategies with wider company goals.

Qualifications
– Bachelor’s degree in Marketing, Business, or a related field.
– Proven experience managing Amazon Seller Central accounts and PPC campaigns.
– Strong understanding of Amazon’s algorithms, SEO practices, and advertising platforms.
– Excellent analytical skills, with proficiency in tools like Excel and Amazon Analytics.
– Ability to multitask and manage various projects simultaneously in a fast-paced environment.
– Exceptional communication and organizational skills.
– Passionate about animal health and the pet industry.

Preferred Skills
– Experience with A/B testing for product listings and ad campaigns.
– Familiarity with graphic design tools to enhance product images and ad creatives.
– Knowledge of additional e-commerce platforms is a plus.

Why Join Us?
At Alpha Dog Nutrition, we’re more than just a company; we’re a family passionate about the health and happiness of dogs everywhere. We offer a competitive salary, flexible working conditions, and the opportunity to be part of a growing brand making a real difference in the pet industry.