Amazon Ad PPC specialist needed for product launch

– THE MODEL WE WANT TO USE –

== PROJECT TIMELINE MAPPING ==

[[Phase 1 – This Project]]
1. Discovery – Finding new keywords
2. Research – Using Broad Keywords to retrieve Exact Keywords to use in Performance
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[[Phase 2 – Next Project]]
3. Performance – Campaign using Exact Keywords
4. Ranking – Campaign to Rank super high in Amazon search. Outrank competitors.
5. Brand Attack (Search) – Campaign targeting competitor’s brand/brand name
6. Brand Attack (Browse) – Campaign targeting keywords that another specific brand/competitor is using. *Use against competitors with: 1. Higher Price Point 2. Lower Star Rating, 3. Lower Ranking, 4. Lower Product Quality, 5. Lower Listing
7. Brand Defense (Search) – Same method as Attack but targeting our OWN BRAND
8. Brand Defense (Browse) – Campaign to target ourselves with keywords that might show up when related terms are searched. **This usually comes up in the “Items related that you might like” section and we want OUR products to show here instead of our competitors.

– JOB DESCRIPTION & REQUIREMENTS –
**We want to fully take advantage of the “HONEYMOON PHASE” as this will be our product launch**
Ranking high paid and organically in the shortest time possible is the main focus.

We are looking for an Amazon Ad expert who can create a successful ad campaign to get us rank on the first page for both paid search and organic search.

We are willing to spend more than we make during this honeymoon-phase AS LONG AS we are on the first page with our product with our highly relevant top 5 keywords.

**We will prioritize candidates who are willing to share most or pieces of their work during their campaign creation as we do want to track the amount of time and see how productive the talent can work. This also helps us determine whether or not to have the candidate stay on the team for our next products**
(A great example would be having a video call while setting it up or screen-recording the process of creating the campaign etc. Not required but would be very helpful).

We want to break this project into 2-3 parts and might change talents to work for us for each.

THIS SPECIFIC JOB WILL ONLY BE FOR:
– Finding highly relevant keyword
– Creating/setting up a successful launch campaign
* It does NOT include checking and keyword optimizations as that will be the 2nd part of this project.
*WE ARE EXPECTING THIS PROJECT TO BE DONE IN 3 HOURS OR LESS

If this job description sparks your interest and you think you can bring the most value to our business, please don’t hesitate to write a brief cover letter/message so we can move on to a quick Zoom call for an interview.

Again, for this project – ranking is most important so setting up a campaign(s) to find the TOP 5 keywords is the focus.

Please share proof of your top 3 most successful product launch campaigns (screenshots)

Thank you!