Amazon Ad PPC specialist needed for product launch

In a nutshell – we are looking for an Amazon Ad expert who can create a successful ad campaign to get us rank on the first page for both paid search and organic search.
*We want to fully take advantage of the “Honeymoon Phase” as this will be our product launch.

We are willing to spend more than we make during this period as long as we are still ranking high and are on the first page with our product.

Beyond your experience, we are also looking for someone who is professional and possesses impeccable English communication, great speech and presentation skills. The ideal candidate should be flexible, passionate and have a keen eye for detail, and is ready to share knowledge and thoughts for the brand’s growth.

*Please share proof of your top 3 most successful product launch campaigns (screenshots)

We will prioritize candidates who are willing to share most or pieces of their work during their campaign creation as we do want to track the amount of time and productivity the talent can bring to our business.
This also helps us determine whether or not to have the candidate stay on the team for our next products.

If this job description sparks your interest and you think you can bring the most value to our business, please don’t hesitate to write a brief cover letter/message so we can move on to a quick Zoom call for an interview.

The model we want to use:
1. Discovery – Campaign where Amazon finds new keywords for us using our sale data
2. Research – Campaign using Broad Keywords to retrieve Exact Keywords to use in Performance
3. Performance – Campaign using Exact Keywords
4. Ranking – Campaign to Rank super high in Amazon search. Outrank competitors.
5. Brand Attack (Search) – Campaign targeting literally competitor’s brand/brand name e.g. Trader joe’s toothpaste
6. Brand Attack (Browse) – Campaign targeting keywords that another specific brand/competitor is using. *Use against competitors with: 1. Higher Price Point 2. Lower Star Rating, 3. Lower Ranking, 4. Lower Product Quality, 5. Lower Listing
7. Brand Defense (Search) – Campaign is same method as Attack but targeting our OWN BRAND
8. Brand Defense (Browse) – Campaign to target ourselves with keywords that might show up when related terms are searched. **This usually comes up in the “Items related that you might like” section and we want OUR products to show here instead of our competitors’!
9. Start PPC with Broad Keywords Campaign
And then move to Exact Match Campaign
Starting Off: First 2 Weeks
Broad Match Campaign (Research) = [Learn Data for best keywords to use for Exact Match] = Exact Match Campaign (Performance)
Second Time: After 2 Weeks
Discovery Campaign (Amazon’s Auto Targeting) = [Let Amazon use our sales data to come up with new/confirming ideas for best keywords] = Research (Broad Match Campaign) = Performance (Exact Match Campaign)

Thank you.