Amazon Ads

Well Aware is seeking a part-time Amazon Ads Expert to join our team. The marketer in this role will be working with an Amazon-based book publishing company. Well aware is looking for an experienced individual to help enhance digital book sales on Amazon through effective advertising campaigns. The successful candidate will have a deep understanding of Amazon advertising tools, a track record of achieving results, and a passion for literature and/or health and wellness.
Responsibilities:

Amazon Advertising Strategy: Develop and implement comprehensive Amazon advertising strategies to promote client books, with a primary focus on sponsored product and sponsored brand campaigns.

Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for book titles, ensuring optimal visibility and conversion.

Campaign Management: Create, manage, and optimize Amazon ad campaigns, monitoring budgets, bids, and ad spend to achieve the best ROI.

Ad Copywriting: Write compelling ad copy that engages potential readers and drives click-through rates and conversions.

Budget Management: Track and manage ad budgets, ensuring they align with the client’s overall marketing goals and objectives.

A/B Testing: Continuously test and refine ad strategies, including ad formats, targeting, and bidding strategies to improve campaign performance.

Reporting and Analysis: Provide regular reports on ad campaign performance, highlighting key metrics and insights. Use data to make informed decisions and recommendations for ongoing improvements.

Competitive Analysis: Keep up-to-date with industry trends and competitor activities to adapt strategies accordingly.

Collaboration: Work closely with the client to ideate and manage the production of new creative assets to improve campaign performance.

Requirements:

Proven experience in managing Amazon advertising campaigns, with a focus on sponsored product and sponsored brand ads.

Strong knowledge of Amazon Ads tools and platforms.

Excellent understanding of keyword research, bid management, and ad campaign optimization.

Proficient in ad copywriting and a keen eye for creative and persuasive content.

Data-driven mindset with a strong ability to analyze and interpret advertising performance metrics.

Up-to-date knowledge of the Amazon advertising ecosystem, including policy updates and best practices.

Self-motivated, detail-oriented, and able to work independently in a remote setting.

Passion for books, literature, and the publishing industry is a plus. Health and wellness industry experience is a great bonus.