Amazon Ads – Campaign Manager

About the Role:
We are seeking a highly skilled and motivated Amazon Marketplace Ad Campaign Manager to join our dynamic team. The
ideal candidate will be responsible for creating, managing, and optimizing ad campaigns on the Amazon Marketplace. This
role requires proficiency in Amazon Campaign Manager and a solid understanding of key performance metrics to measure
the success of advertising efforts. Knowledge of Teikametrics is a significant advantage.

In the header of your reply, Write “Teikametrics – Yes” if you have used this software before and know how to use it well.

Key Responsibilities:

Campaign Creation and Management:

– Develop and launch ad campaigns on Amazon Marketplace using Amazon Campaign Manager.
– Monitor and optimize campaigns to ensure maximum ROI and achieve set KPIs.
– Implement strategies to improve ad performance, including keyword optimization, bid adjustments, and targeting
enhancements.

Performance Analysis and Reporting:

– Analyze campaign performance metrics such as CTR, CPC, conversion rate, ACoS, and ROAS.
– Generate regular reports to document campaign performance, insights, and recommendations.
– Utilize data to make informed decisions and adjust campaigns to improve outcomes.

Communication and Collaboration:

– Effectively communicate campaign performance and insights to the management team.
– Collaborate with other departments, including sales and product teams, to align advertising strategies with overall
business goals.
– Document all campaign activities, strategies, and performance metrics for internal reference and future planning.

Utilization of Tools and Platforms:

– Proficiently use Amazon Campaign Manager to manage ad campaigns.
– Leverage Teikametrics (if applicable) to enhance campaign performance and efficiency.
– Stay updated with the latest trends and updates in Amazon advertising and implement best practices.

In your response to this Job posting, tell me what you have done in your past work with Amazon ads, what metrics you used to measure success, and how you adjusted the campaigns to improve those metrics.