Amazon Brand Manager/Strategist

Amazon Brand Manager/Strategist – Barnyard Designs

About the company

Cross Path Capital is a small but successful and growing eCommerce company based in Boston, MA that has been in business for more than 8 years. In 2016 we started as resellers out of a garage in Newport Beach, CA and have since grown to a team of 6 selling over $10M of product annually.

We sell our own branded products (Barnyard Designs) that are manufactured to our specifications and listed on various channels such as Amazon, Walmart, Wayfair, Shopify, and Faire. We store our products in third party warehouses and ship directly to Amazon warehouses for final mile fulfillment.
Why Join Us

Ready for a new challenge? You will be joining a small but highly dynamic, dedicated, and motivated team. We value continuous improvement and are readily open to new ideas and suggestions. Each individual can and does make a difference! Team members are treated with respect and everybody’s opinion is valued. We work hard and share a strong desire to succeed and improve as an organization as well as individually.

Ideal Candidate

In the competitive landscape of Amazon’s digital marketplace, Alex stood out as a beacon of innovation and strategic insight. With over three years of hands-on experience in Amazon listing management and optimization, Alex had developed a knack for turning underperforming listings into top sellers, thanks to a deep understanding of SEO best practices, keyword research, and competitive analysis tailored specifically for Amazon.

Alex’s role as an Amazon Brand Manager involved crafting and executing a comprehensive strategy to enhance the brand’s presence and sales on Amazon. They were adept at leveraging high-quality imagery, engaging video content, and Enhanced Brand Content (EBC) to make each listing resonate with potential buyers. Beyond aesthetics, Alex initiated A/B testing and ranking experiments, using the insights gained to continuously refine the brand’s approach.
Their analytical skills allowed them to perform meticulous keyword research and competitive landscape analysis, identifying opportunities for listing optimization that many would overlook. Alex led cross-departmental collaborations, integrating compelling copywriting with striking visuals, thereby creating content that not only caught the eye but also converted views into sales.

One of Alex’s key strengths was their ability to manage multiple projects simultaneously, maintaining a keen eye on performance analytics to drive continuous improvement. They kept the brand ahead of the curve by staying updated on Amazon’s latest platform changes, emerging trends, and optimization techniques.
Alex’s success lay in their combination of a keen analytical mind, capable of translating complex data into strategic actions, and stellar communication skills, which ensured smooth collaboration across departments. Their proactive approach to compliance and problem-solving helped navigate the brand through Amazon’s intricate operational framework, securing a dominant position in the marketplace. Through strategic thinking, creative ingenuity, and effective team leadership, Alex not only met but exceeded the expectations of their role as an Amazon Brand Manager.

About the role

We’re in search of an Amazon Brand Manager, a pivotal role designed to elevate our brand’s presence and performance on Amazon. This position is ideal for a strategic thinker who excels in orchestrating teams and deploying innovative listing optimization strategies. If you’re a forward-thinking leader, adept at steering data-informed campaigns, and possess a creative flair for overcoming market challenges, you’re the candidate we’re looking for.

As our Amazon Brand Manager, you will be the quarterback of our brand’s Amazon strategy. Your mission is to amplify our brand’s presence, boost sales through strategic listing enhancements, and secure a dominant position (ranking) in the marketplace across our product categories. This role demands a blend of analytical skill and creative ingenuity, with a strong focus on leading teams to execute your vision.

What You Will Do:

– Develop and oversee the execution of a holistic optimization strategy for our Amazon listings. This involves leveraging best in class imagery, video content, listing copyright, Enhanced Brand Content (EBC), and thoughtfully curated product variations/offerings.
– Initiate and supervise A/B testing and ranking experiments, measuring and iterating on each test until we find success
– Conduct meticulous keyword research and competitive landscape analysis to ideate listing optimization opportunities.
– Lead collaborative efforts across departments to craft content that resonates – combining compelling copywriting with striking visual elements.
– Dive deep into performance analytics, drawing actionable insights to drive continuous enhancement and stay ahead of the competition
– Remain at the forefront of Amazon platform updates, emerging trends, and optimization tactics.
– Vigilantly ensure adherence to Amazon’s standards and policies, proactively navigating potential roadblocks.
About you

Required Qualifications

– A proven track record with at least 3 years experience in Amazon listing management and optimization.
– A history of driving sales growth and conversion rate enhancements through strategic listing improvements.
– Expertise in Amazon Seller Central, paired with a mastery in keyword research, competitive analysis, and SEO best practices specific to Amazon.
– A keen analytical mind capable of translating data into strategic actions.
Strong communication and team coordination skills.
– An organized individual who thrives in managing concurrent projects without missing a beat.
– Deep understanding of Amazon’s operational framework and a preemptive approach to compliance and problem-solving.
– Ability to get cases resolved quickly through Amazon Seller Support

What’s in it for you?

– Competitive Salary – Salary based on experience
– Paid Time Off
– Performance based compensation
– First dedicated Brand Manager hire with huge potential for growth and development

IMPORTANT: Applicants must fill out below Google Forms application to be considered for this position (Click to view/forms/d/e/1FAIpQLSdnGkcEXXw4pzXJtclXQrlUMxl2san35AGjs0Ou_OfRwKGfJA/viewform?usp=sf_link)