Amazon Brand Specialist

Are you a results-driven marketer with a passion for leveraging Amazon’s powerful platform to drive brand growth and engagement? We are seeking a highly motivated and organized individual to join our team as an Amazon Brand Specialist. In this role, you will play a pivotal role in enhancing our brand presence on Amazon through strategic marketing initiatives and leveraging Amazon’s Brand Analytics to their fullest potential. This is a full time position and will require the candidate to work on a North American time zone.

Responsibilities:

-Promotion Strategy: Collaborate closely with brand managers to develop and implement brand-tailored promotions that resonate with our target audience, driving engagement and sales.
-Integration with PPC Strategy: Coordinate with the PPC team to ensure seamless integration of brand promotions with our advertising efforts, optimizing targeting and maximizing impact.
-Brand Profile Management: Establish and maintain brand profiles on Amazon, cultivating a strong following and fostering customer loyalty through engaging content and promotions.
-Amazon Posts: Create and publish regular Amazon posts to effectively reach and engage with new and existing customers, driving awareness and interest in our brand and products.
-Search Query Optimization: Utilize the Search Query Performance Report to identify new opportunities for optimizing product visibility and targeting, enhancing our competitive edge on the platform.
-Competitive Analysis: Leverage tools such as Product Opportunity Explorer to assess competitor activity and market trends, providing valuable insights to inform our PPC strategy and enhance performance.

Skills & Experience:

Amazon Expertise: Minimum of 1 year of hands-on experience within the Amazon Seller Central ecosystem, with a strong understanding of its various features and functionalities.
-Amazon PPC Experience: Experience in Amazon PPC is a significant advantage, demonstrating your ability to drive targeted traffic and optimize campaign performance.
-Educational Background: A Bachelor’s degree in business or a related field is preferred, providing a solid foundation in marketing principles and strategic analysis.
-Analytical Acumen: A fast learner with a keen analytical mindset, capable of extracting actionable insights from data to inform decision-making and drive results.
-Collaborative Nature: A team player who thrives in a collaborative environment, capable of effectively communicating and coordinating with cross-functional teams to achieve shared goals.
-Remote Work Skills: Organized and self-motivated, with strong time management skills and the ability to excel in a remote work environment.
-Join us in shaping the future of our brand on Amazon and delivering exceptional experiences to our customers.