Amazon Funnel Design

Role Summary:
We are seeking a Funnel Designer who possesses expertise in Photoshop/Illustrator. The ideal candidate will craft engaging, mobile-friendly product visuals that effectively guide potential customers through the buying process on Amazon, integrating seamlessly with the e-commerce platform.
Key Responsibilities:
1. Funnel Creation: Understand the concept and mechanics of a sales funnel and apply it specifically to Amazon’s platform.
2. Photoshop/Illustrator Expertise: Design and edit high-quality product images, ensuring they’re optimized for mobile viewing and align with the overall product story.
3. E-commerce Familiarity: Grasp the intricacies of the Amazon platform to upload and arrange photos effectively.
4. Training: Though training for Amazon-specific tasks will be provided, a foundational understanding of e-commerce is expected.
Requirements:
1. Experience in Photoshop with a portfolio showcasing funnel image edits.
2. Medium communication skills to understand English.
3. Basic understanding of e-commerce and Excel.
What is a Funnel?
A sales funnel, in this context, is a sequence of visuals and information designed to guide a potential customer through the decision-making process. It starts from sparking interest to ultimately leading them to make a purchase. Think of it as showing a car for sale: The first image introduces the car, the next might delve into its horsepower, followed by fuel capacity, and so on. Each step is tailored to address different aspects of the product, progressively making the case for its purchase.
Why is Amazon Different?
Unlike traditional funnels, an Amazon product page is a holistic funnel. It encompasses more than just images. Titles, product reviews, videos, A-plus content, and Q&A sections all play a vital role in influencing a buyer’s decision. An effective Amazon funnel expert understands these unique components, ensuring a potential customer receives a comprehensive understanding of the product they’re interested in.
By recognizing and leveraging these elements, we can create a compelling and effective product page that maximizes conversions. Join our team to play a pivotal role in this exciting journey!