Amazon PPC

Job Title: Amazon PPC Specialist for E-commerce Store

Location: Remote

Company Overview:
Join our innovative and fast-growing e-commerce team at Click to view. We are committed to delivering top-notch products and exceptional customer experiences. We are looking for a talented and experienced Amazon PPC Specialist to manage and optimize our Amazon advertising campaigns, driving growth and maximizing our sales potential on the Amazon platform.

Job Description:

Position Summary:
The Amazon PPC Specialist will be responsible for creating, managing, and optimizing our Amazon pay-per-click advertising campaigns. The ideal candidate has a thorough understanding of Amazon’s advertising platform, strong analytical skills, and experience in e-commerce marketing. This role demands a proactive individual who can drive traffic, increase conversions, and ensure a high return on investment (ROI).

Key Responsibilities:

Campaign Management:

Develop, implement, and manage Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display.
Conduct thorough keyword research and selection to maximize campaign effectiveness.
Create compelling ad copy and product listings to improve click-through rates and conversions.
Performance Analysis:

Monitor and analyze campaign performance data to identify trends and insights.
Generate regular reports on key performance indicators (KPIs), including impressions, clicks, sales, cost-per-click (CPC), and advertising cost of sales (ACoS).
Use data-driven analysis to continuously optimize campaigns and improve performance.
Budget Management:

Manage and allocate the PPC budget efficiently to maximize ROI.
Perform bid management and optimization to ensure cost-effective results.
Monitor daily spend to ensure campaigns remain within budget.
Market Research:

Stay current with industry trends, competitive landscape, and changes in Amazon’s advertising algorithms.
Conduct competitive analysis to identify opportunities for growth and improvement.
Explore new advertising opportunities on Amazon to expand reach and drive traffic.
Collaboration:

Work closely with the marketing team to align Amazon PPC strategies with overall marketing goals.
Collaborate with the product and content teams to develop high-quality ads and product listings.
Provide insights and recommendations to improve overall marketing strategy and performance.
Qualifications:

Proven experience as an Amazon PPC Specialist, preferably in an e-commerce environment.
In-depth knowledge of Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display).
Strong analytical skills and proficiency in using Amazon Seller Central and Amazon Advertising Console.
Excellent understanding of PPC best practices, bid management, and optimization techniques.
Experience with A/B testing and conversion rate optimization.
Strong written and verbal communication skills.
Ability to work independently and as part of a team.
Amazon Advertising certification is a plus.

How to Apply:
If you are a driven and experienced Amazon PPC Specialist looking to make a significant impact in the e-commerce industry, we would love to hear from you. Please send your resume, a cover letter detailing your relevant experience, and examples of successful PPC campaigns you have managed