Amazon PPC Ads Specialist

Job description
Position Responsibilities:

In this role you will be responsible for budget and media planning based on brand objectives, business plan/sales targets, and data-driven targeting tactics that accelerate revenue and brand growth. Specifically, this role is hands-on for campaign execution, optimization, daily budget pacing and bidding using Amazon’s platforms and other third-party tools. The Advertising Assistant works alongside the Advertising Manager and his team to manage and optimize the advertising accounts responsible for. Some specific day to day functions include:

– Work with the Advertising Manager to continually evaluate and identify new opportunities to improve brand performance.
– Create, manage and optimize Amazon Sponsored Products, Sponsored Display (both CPC and CPM), and Sponsored Brand ads. An understanding of DSP advertising is a plus.
– Set up and manage Amazon Advertising campaigns designed to meet a sales target every month, improve ASIN rank, and acquire new consumers to the brand.
– Execute daily media spend pacing, campaign optimization, keyword targeting, and bids to meet sales goals, ROAS/TACoS goals and leverage tactics that ensure optimization of that media spend
– Bid Management and understanding key metrics critical to growing a brand’s sales profitably including actions to take when metrics are trending poorly.
– Perform Keyword Research and Competitor Research using internal and external tools
– Work with Amazon’s unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities.
– Stay on top of the latest changes happening within the Amazon ecosystem and continuously evaluate and identify new opportunities to improve brand performance.
– Develop and implement consumer-centric targeting strategies from start to finish that drive brand growth.

Job Requirements and Key Competencies:

2+ years of setting up and managing media campaigns and PPC search campaigns
Ability to translate technical aspects of analysis and metrics into actionable insights for the seller and stakeholders with varying levels of analytic expertise
Must be data driven and have advanced skills in Excel (Vlookup and Pivot tables are a must), data analysis.
Strong understanding of Digital Media and advertising software tools
Experience pulling, mining and analyzing performance data and summarizing / communicating findings via reports
Attention to detail; ensures quality and strong attention to detail in campaign setup and management
Teamwork/collaboration: Someone who is a team player and can work collaboratively with counterparts internally and externally
Entrepreneurial spirit: Someone who demonstrates ownership of their goals and responsibilities and treats the business like their own
Innovation, grit and agility: eCommerce is a daily business. We are looking for someone who treats things with a sense of urgency and brings creative ideas to the table