Amazon PPC Expert / Advertising Expert

We are seeking a highly skilled and experienced Amazon PPC Advertising Expert to join our team. As an Amazon PPC Advertising Expert, you will be responsible for developing and executing effective advertising campaigns on the Amazon platform to drive traffic, increase sales, and maximize profitability. You will utilize your expertise in Amazon Advertising tools and strategies to optimize campaign performance and achieve our business goals.

Responsibilities:
1. Campaign Strategy and Planning:
• Conduct thorough research and analysis to understand market trends, customer behavior, and competition.
• Develop comprehensive Amazon PPC advertising strategies aligned with our business objectives.
• Plan and structure campaigns, including keyword selection, bid management, and budget allocation.

2. Campaign Execution and Optimization:
• Create and manage Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Continuously monitor campaign performance, making data-driven decisions to optimize bids, budgets, and targeting.
• Conduct A/B testing of ad creatives, keywords, and landing pages to improve conversion rates.
• Implement advanced optimization techniques, such as campaign segmentation, negative keyword management, and bid adjustments.

3. Keyword Research and Analysis:
• Perform extensive keyword research to identify high-value keywords and long-tail opportunities.
• Monitor keyword performance and refine keyword lists based on search volume, relevance, and competition.
• Conduct competitive analysis to identify keyword gaps and opportunities.

4. Data Analysis and Reporting:
• Track, analyze, and report on key performance metrics, including impressions, clicks, conversions, and return on ad spend (ROAS).
• Provide regular reports and insights to stakeholders, highlighting campaign performance and recommendations for improvement.
• Utilize data visualization tools and dashboards to present data in a clear and concise manner.

5. Stay Updated and Share Knowledge:
• Stay up-to-date with the latest trends, best practices, and algorithm changes in Amazon PPC advertising.
• Share knowledge and educate team members on effective PPC strategies and tactics.

Requirements:
• Proven experience managing Amazon PPC advertising campaigns with a successful track record of driving sales and profitability.
• In-depth knowledge of Amazon Advertising platforms, including Seller Central and Advertising Console.
• Strong understanding of Amazon’s search algorithm, keyword research, and optimization techniques.
• Proficiency in using PPC advertising tools, such as Amazon Advertising API, Amazon Marketing Services, and third-party software.
• Analytical mindset with excellent data analysis and reporting skills.
• Familiarity with data visualization tools and techniques.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
• Strong communication and presentation skills, with the ability to convey complex concepts in a clear and concise manner.
• Willing to work part-time, 4 hours per day, 5 times a week
• Willing to report physically to work once or twice a month in the Ortigas, Pasig area

Join our team as an Amazon PPC Advertising Expert and help us achieve our business goals by leveraging your expertise in Amazon advertising strategies and tactics.