Amazon PPC Manager

EXPERIENCE

2+ years of experience with Amazon Advertising

HIRING PROCESS

To apply for this position, please send your resume and a cover letter explaining your experience and qualifications. We will review your application and contact you for further steps if you qualify.

MISSION

As an Amazon PPC Manager, you will play a crucial role in helping our clients optimize their Amazon advertising campaigns to maximize their ROI.

WHAT WE OFFER:
OUR CULTURE

We are a team of 20+ passionate, growth-minded team members, and operate with a supportive and cooperative culture that creates a family-like atmosphere. You will be in a company where your co-workers and managers really care about you and about opening opportunities for you in life and business.

MAIN BENEFITS

• Work remotely in a fully virtual team
• Collaborate with a supportive and cooperative team culture
• We highly encourage personal growth, therefore you get access to a lot of paid resources like training that will help you.
• Work on diverse projects with clients from various industries
• Competitive salary and benefits package, including paid time off and
• Team-building trips(1-2 per year covered by company)

WHAT WE REQUIRE:
RESPONSIBILITIES

• Work closely with Senior PPC Strategist to implement and optimize sponsored ad campaigns across multiple AD channels, including Sponsored Products, Sponsored Brands, and Sponsored Display
• Manage bids, budgets, and understand key metrics such as Sessions, Conversions, and CTR to achieve clients’ business goals
• Monitor and analyze campaigns’ performance, making necessary adjustments and optimizations to improve performance and ROI
• Conduct proper Keyword Research and Competitor Analysis to identify new opportunities and optimize campaigns
• Help prepare ideas for the reports that the Senior PPC Strategist is working on
• Stay up-to-date with the latest changes and updates to Amazon’s advertising platform to ensure that clients’ campaigns are using the latest best practices and approaches
• Share knowledge and collaborate with other team members to improve overall PPC strategy and performance

ACTIVITIES

• Set up and launch new campaigns, ad groups, and keywords in accordance with the client’s strategy and budget
• Conduct keyword research and bid adjustments to optimize campaigns and ensure that they are profitable
Analyze campaign performance and metrics such as impressions, clicks, CTR, conversion rate, ACoS, and ROAS to identify areas for improvement
• Make necessary adjustments to campaigns, such as ad copy, bid adjustments, and targeting
• Conduct competitor analysis to identify opportunities and improve campaign performance
• Prepare regular reports for clients and Senior PPC Strategist, including performance analysis, insights, and recommendations for improvement
• Stay up-to-date with the latest changes and updates to Amazon’s advertising platform and share knowledge with the team
• Collaborate with other team members, such as designers and copywriters, to ensure that campaigns are optimized for success

ROLE COMPETENCIES

• In-depth understanding of Amazon’s advertising platform, policies, and best practices
• Proficiency in using Amazon’s advertising platform and third-party Amazon tools such as Helium10, DataDive, Zoof
Ability to analyze data and metrics to identify areas for improvement and optimize campaigns using Google Spreadsheets.
• Strong communication and collaboration skills to work effectively with other team members and stakeholders
• Experience in managing multiple clients and campaigns with different objectives and budgets
• Knowledge of proper Keyword Research and Competitor Analysis techniques