Amazon PPC Manager

Job Description:

We are seeking a highly skilled and experienced Amazon PPC (Pay-Per-Click) Manager to join our dynamic team. The ideal candidate will be responsible for developing and managing our Amazon advertising campaigns to maximize ROI and drive sales growth.

Qualifications:

– Bachelor’s degree in Marketing, Business, or a related field.
– Proven experience in managing Amazon PPC campaigns with a track record of success.
– Strong analytical skills and experience with Amazon’s reporting and analytics tools.
– Proficiency in Excel or similar data analysis software.
– Excellent communication and collaboration skills.
– Ability to work in a fast-paced, results-oriented environment.
– Certified in Amazon Advertising is a plus.

Key Responsibilities:

1. Campaign Management: Create, manage, and optimize PPC campaigns on Amazon, including Sponsored Products, Sponsored Brands, and Display Ads. Monitor campaign performance, adjust bids, and implement strategies to maximize efficiency and profitability.

2. Keyword Research and Analysis: Conduct thorough keyword research to identify high-performing keywords and eliminate underperforming ones. Utilize Amazon’s search term report and other tools to continuously refine and update keyword strategies.

3. Budget Management: Allocate and manage advertising budget effectively to ensure optimal spending while achieving targeted goals. Monitor daily spend and adjust strategies to avoid over-spending or under-utilization of the budget.

4. Performance Analysis: Regularly analyze campaign performance data to gain insights into consumer behavior and market trends. Use data-driven insights to make informed decisions and improve campaign performance.

5. A/B Testing: Implement A/B testing of ad copy, keywords, and images to identify the most effective strategies. Analyze test results and make data-driven decisions to enhance campaign performance.

Competitor Analysis: Monitor and analyze competitors’ PPC strategies. Adapt and develop strategies to stay ahead in a competitive market.

Reporting: Generate weekly and monthly reports detailing campaign performance, insights gained, and actions taken. Provide clear and concise data to stakeholders and suggest improvements.

Collaboration: Work closely with the marketing team to align PPC campaigns with broader marketing strategies. Collaborate with other departments to ensure a cohesive approach to market presence on Amazon.

Staying Updated: Keep abreast of the latest Amazon features and updates in PPC advertising. Continuously educate oneself on best practices and emerging trends in Amazon PPC.

This role offers a fantastic opportunity to play a key role in the growth and success of our online presence on Amazon. If you are passionate about e-commerce and have a knack for PPC, we would love to hear from you.