Amazon PPC Manager

We are Proventus Agency, an Amazon and Marketing agency comprised of a team of talented professionals from the Philippines. Currently, we are seeking an experienced Amazon PPC Manager who has a strong background in working with Private Label Brands for several years. As an Amazon PPC Manager, your role will involve developing and implementing effective PPC strategies, managing campaigns, and leveraging advanced automation techniques to maximize performance and drive sales on the Amazon platform

Responsibilities:

– Develop and implement Amazon PPC strategies to drive visibility, increase sales, and achieve advertising goals.
– Create, manage, and optimize Amazon PPC campaigns using Seller Central or advertising management tools, leveraging macros or scripting for campaign automation and efficiency.
– Conduct keyword research, analyze competitor campaigns, and identify opportunities for targeting, bid optimization, and campaign expansion.
– Monitor campaign performance, analyze data, and provide actionable insights to improve ROI, ACoS (Advertising Cost of Sales), and overall campaign effectiveness.
– Utilize macros or scripting to automate campaign creation, bidding, keyword management, and reporting processes for enhanced efficiency and scalability.
– Stay updated with Amazon advertising policies, algorithm changes, and industry best practices to ensure compliance and maximize campaign performance.
– Collaborate with cross-functional teams, such as marketing, product management, and analytics, to align PPC strategies with business objectives and overall marketing efforts.
– Stay informed about emerging trends, technologies, and tools in the Amazon advertising space, continuously seeking opportunities to enhance campaign performance.

Requirements:

– Proven experience as an Amazon PPC Manager or similar role, with a successful track record in managing and optimizing PPC campaigns specifically on the Amazon platform.
– Strong knowledge of Amazon advertising ecosystem, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
– Proficiency in using macros or scripting languages (e.g., Excel macros, Google Apps Script, Python) to automate campaign management processes on Amazon.
– Deep understanding of Amazon PPC best practices, including keyword research, bid optimization, product targeting, and campaign structure.
– Excellent analytical skills with the ability to interpret data, derive insights, and make data-driven decisions to optimize campaigns.
– Strong problem-solving abilities and the ability to adapt to changes in Amazon’s advertising landscape.
– Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
– Familiarity with Amazon Seller Central, advertising management tools (e.g., Amazon Advertising Console, third-party PPC management software), and campaign tracking/reporting.
– Relevant certifications (e.g., Amazon Advertising Accreditation) and experience with Amazon-specific advertising tools and features are a plus.

Note: Please attached and include in your CV any specific scripting languages or tools you have experience with, as well as any relevant certifications or achievements in the Amazon advertising domain.