Amazon PPC Manager

Amazon PPC Manager

Job Title: Amazon PPC Manager

Job Overview:
We are seeking a talented and experienced Amazon PPC (Pay-Per-Click) Manager to join our dynamic e-commerce team. As an Amazon PPC Manager, you will be responsible for developing and executing PPC strategies and campaigns to optimize our products’ visibility and drive sales on the Amazon platform. This role requires a deep understanding of Amazon’s advertising ecosystem, data analysis, and a passion for driving results.

Key Responsibilities

Campaign Strategy:
Develop and execute effective PPC advertising strategies for Amazon, including Sponsored Products, Sponsored Brands, and Sponsored Display.
Conduct keyword research and competitor analysis to identify high-impact keywords and opportunities.
Create and manage campaign budgets and bidding strategies to maximize ROI.

Campaign Optimization:
Continuously monitor and adjust campaigns to achieve optimal performance and profitability.
Optimize ad creatives, copy, and landing pages for maximum click-through rates and conversions.
A/B testing of ad variations to improve performance.

Data Analysis:
Analyze campaign performance data using Amazon Advertising and third-party tools.
Generate regular reports to track key performance indicators (KPIs) and provide insights and recommendations to improve results.
Use data-driven insights to refine and improve campaign strategies.

Budget Management:
Manage advertising budgets and allocate resources effectively to meet sales and ROI targets.
Monitor spending and adjust budgets to ensure efficient use of resources.

Product and Market Research:
Stay up-to-date with Amazon’s evolving advertising platform and best practices.
Conduct research on industry trends and competitor strategies.

Collaboration:
Work closely with cross-functional teams, including content writers, graphic designers, and product managers, to ensure alignment with overall marketing and sales goals.
Collaborate with external agencies or vendors when needed.

90 Day Objectives:
Identify 10 high potential keywords organically ranked outside of top 10 and get at least 7 of them to an organic ranking of 1-5 with PPC
Maintain company-level ACOS of less than 50%
Maintain company-level TACOS between 10-12% weekly
Maintain company-level PPC sales as % of total sales of 35-50%

Key Performance Indicators:
Grow organic rank through strategic KW targeting and spend
Generate incremental new sales at a profit
Maintain company-level ACOS of less than 0%
Maintain company-level TACOS between 10-12% weekly
Maintain company-level PPC sales as % of total sales of 35-50%

Company Description:

We are a fast growing United States e-commerce company with the mission to improve people’s lives through simple, high quality and affordable products.

Our company was founded in 2020 and has seen tremendous growth and is looking to expand. The company sells a variety of nutritional supplements.

We are based out of New York, but our team is located around the world. We are independent and resourceful and we are able to work independently most of the day with little direction. We are resourceful enough to understand the direction and objective we’re trying to achieve, and make it happen!

Qualifications:

Bachelor’s degree in marketing, business, or a related field..
Proven experience in Amazon PPC advertising, with a track record of successful campaigns.
Strong understanding of Amazon Seller Central and Amazon Advertising platform.
Proficiency in using advertising tools and analytics software.
Exceptional data analysis and reporting skills.
A strategic thinker with the ability to translate insights into actionable recommendations.
Excellent communication and collaboration skills.
Up-to-date knowledge of e-commerce trends and digital marketing best practices.
If you are a highly motivated, results-oriented individual with a passion for e-commerce and PPC advertising on the Amazon platform, we encourage you to apply for the Amazon PPC Manager role. Join our team and help drive the success of our products on Amazon through data-driven strategies and creative marketing techniques.