Amazon PPC Specialist

Who are we?

Founded in 2015, sofsy is disrupting and pioneering the fashion industry by creating luxurious lingerie, hosiery, and swimwear for our 200,000+ customers globally. sofsy customers are at the heart of everything we do and that is why we are rapidly growing with a 100%+ YoY growth since being founded. Our goals are ambitious and we are poised for the next stage of our growth.

Job Responsibilities:

-Data Analysis – Analyze and audit historical campaign performance, then create a data dashboard with POA to meet KPIs for each key metric;
-Perform Keyword Research – Research our competitors’ listings to find out the highly relevant keywords;
-Campaigns Creation – Creating new campaigns with the ads type of Sponsored Product, Sponsored Brands, and Sponsored Display in the USA, CA, UK, DE, FR, IT, ES;
-Improve the ad performance – Optimized the current campaigns to focus on the key metrics of impressions, ACoS, CVR, and NTB;
-Case Submission – Create tickets on Amazon to report issues with ASINs suspension in the campaigns;
-Team Cooperation – Ensure high-converting ad Keywords are fed back into the listing team and creative team to improve the -listing quality and overall CTR.
-Campaign Automation – Set up the automation rules using our 3rd party tool to optimize the campaigns, ad group, and keywords;
-Diversifying Ad Strategies – Design and manage effective marketing strategies and tactics.

Key Requirements:

Fluent in spoken and written English
-With at least three (3) years of solid experience with Amazon PPC
-With solid experience in Amazon Listing Optimisation and related skills
-Experience using a 3rd party PPC management software, setting up automation, and scaling up campaigns – e.g., Scale Insights, Helium10, etc.
-Keyword Research
-Tracking the Ranking of product listings and optimizing from the result.
-Product Review Analysis
-Data Analysis & Processing – PPC Advertising and PPC Bulk Sheet Upload.