Amazon PPC Specialist

Position Overview:

We are seeking an Amazon PPC Specialist to join our digital marketing team. In this role, you will be responsible for developing, executing, and optimizing our Pay-Per-Click (PPC) strategies on Amazon to maximize the return on investment. This role requires a keen analytical mindset and a deep understanding of Amazon advertising solutions, including Sponsored Products, Brands, and DSP (Demand Side Platform).

Key Responsibilities:

Campaign Management: Launch and manage PPC campaigns, ensuring they meet the targeted objectives. Adjust strategies based on performance data and industry trends.
Keyword Research and Optimization: Conduct comprehensive keyword research to identify opportunities for campaign optimization. Regularly update keyword lists to reflect changes in consumer search behavior and competitive landscape.
Budget Management: Monitor daily spending to ensure adherence to budget, making adjustments as necessary to optimize campaign performance and ROI.
Performance Tracking: Utilize Amazon’s analytics tools to track campaign performance. Prepare detailed reports on key metrics to provide actionable insights and guide future strategies.
A/B Testing: Implement A/B testing to compare campaign strategies and improve ad effectiveness. Analyze results and scale successful approaches.
Collaboration: Work closely with the product and marketing teams to align PPC campaigns with promotional activities and product launches.
Qualifications:

Proven track record of managing Amazon PPC campaigns with demonstrable results in improving ACOS and increasing sales.
Strong analytical skills and experience with statistical analysis and financial modeling.
Proficiency with Amazon Seller Central and advertising platforms.
Ability to work independently and in a team environment.
Strong communication skills and attention to detail.
A bachelor’s degree in Marketing, Business, Statistics, or a related field is preferred.
About Our Company:

We are a leading e-commerce company specializing in Home Decor. Our mission is to provide outstanding products and exceptional customer service, ensuring a seamless shopping experience for our customers. We value creativity, innovation, and efficiency in all our business practices. Click to view/shops/AmericanLuxuryGifts

How to Apply:

To apply for this exciting opportunity, please submit your resume and a cover letter outlining your qualifications and achievements in Amazon PPC. Include examples of how you have directly impacted campaign performance in past roles. Applications should be sent to Click to view.

Join us to grow your career and help us continue to excel in the Amazon marketplace. We look forward to seeing how your skills and expertise can drive our continued success!