Amazon PPC Specialist

Job Title: Amazon PPC Specialist

Job Summary: We are currently seeking an experienced Amazon PPC Specialist to join our dynamic team. The ideal candidate possesses a robust understanding of the Amazon advertising platform, particularly in managing Amazon Sponsored Products and Sponsored Brands. As an Amazon PPC Specialist, you will play a crucial role in crafting and executing advertising campaigns aimed at driving sales, enhancing brand visibility, and optimizing overall performance.
Responsibilities:
• Develop and execute Amazon advertising campaigns, encompassing Sponsored Products and Sponsored Brands.
• Conduct thorough keyword research and analysis to identify relevant keywords and continuously optimize campaigns.
• Monitor and analyze campaign performance, providing recommendations for optimization and improvement.
• Collaborate closely with the marketing team to develop creative assets aligning with advertising goals.
• Stay informed on Amazon advertising best practices and new features.
• Collaborate with various teams, including operations, product management, and customer service, to align advertising efforts with broader business goals.
Requirements:
• Availability to work on US Eastern Time from 9 am to 5 pm.
• Minimum of 1 year of experience in Amazon PPC advertising.
• Strong understanding of the Amazon advertising platform and various ad types.
• Proficiency in Excel and data analysis.
• Experience with Amazon Seller Central.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and prioritize tasks.

How to Apply: If you are passionate about e-commerce and possess a proven track record of success in Amazon PPC advertising, we encourage you to apply. Please include “PPC Star” in your subject line; otherwise, your application won’t be reviewed. This is an exciting opportunity to join a dynamic and growing team at a leading e-commerce company.
Additional Questions:
1. Campaign Optimization:
o “Can you share an example from your previous experience where you identified an opportunity for campaign optimization, and what specific strategies did you implement to enhance performance?”
2. Adaptability to Amazon Updates:
o “The Amazon advertising landscape evolves rapidly. How do you stay updated on the latest Amazon advertising best practices and features, and how do you adapt your strategies accordingly?”
3. Collaboration Skills:
o “Effective collaboration is crucial in achieving advertising goals. Provide an example of a successful collaboration with another department to drive a specific business objective through Amazon PPC advertising.”