Amazon PPC Specialist

Job Description:
We are seeking a talented and experienced Amazon PPC Specialist to join our remote team. As an Amazon PPC Specialist, you will play a vital role in optimizing our advertising campaigns on the Amazon platform to drive sales and increase brand visibility. Your expertise in Amazon PPC strategies, keyword research, campaign management, and data analysis will be instrumental in achieving our marketing goals.

Responsibilities:
– Develop and execute effective Amazon PPC strategies to maximize product visibility, drive traffic, and increase conversions.
– Conduct thorough keyword research to identify relevant and high-performing keywords for campaign targeting.
– Create and manage Amazon PPC campaigns, including ad creation, bid management, and budget allocation.
– Continuously monitor campaign performance using Amazon Advertising Console and other relevant tools, analyzing key metrics such as ACoS (Advertising Cost of Sales), CTR (Click-Through Rate), conversion rate, and ROAS (Return on Ad Spend).
– Identify opportunities for campaign optimization and conduct A/B testing for ad creatives, targeting parameters, and bidding strategies.
– Conduct competitive analysis to stay informed about industry trends, identify market gaps, and adjust strategies accordingly.
– Collaborate with cross-functional teams, including product marketing and inventory management, to align PPC campaigns with overall business objectives.
– Provide regular reports and analysis to track campaign performance, present actionable insights, and make data-driven recommendations to stakeholders.
– Stay updated with Amazon’s advertising policies, algorithm changes, and new features to ensure compliance and leverage the latest advertising opportunities.

Requirements:
– Proven experience as an Amazon PPC Specialist, managing and optimizing PPC campaigns specifically on the Amazon platform.
– Strong knowledge of Amazon Advertising Console, including campaign creation, keyword research, bid management, and performance tracking.
– Familiarity with Amazon’s search algorithms, ranking factors, and A9 optimization techniques.
– Proficiency in utilizing Amazon PPC analytics and reporting tools.
– Analytical mindset with a strong ability to interpret data, identify trends, and optimize campaigns accordingly.
– Excellent communication skills, both written and verbal, to effectively collaborate with remote teams and present campaign performance reports to stakeholders.
– Detail-oriented approach with the ability to manage multiple campaigns and prioritize tasks in a remote work environment.
– Experience with other Amazon seller tools, such as Seller Central and Vendor Central, is a plus.
– Relevant certifications, such as Amazon Advertising Accreditation, are highly desirable.

To apply, please submit the following:
1) Updated resume highlighting your relevant experience and achievements in Amazon PPC campaign management.
2) A cover letter expressing your interest in the position and how your skills align with the requirements.
3) Any relevant certifications or proof of training in Amazon PPC advertising.
4) Please indicate if you are willing to fill out a short online questionnaire that will be given to all candidates that make it to the next round.

This is a full-time remote position. We offer competitive compensation based on experience and skills. If you are a results-driven Amazon PPC Specialist with a passion for optimizing campaigns and achieving tangible business outcomes, we look forward to receiving your application!

Please submit your application with the subject line “Amazon PPC Specialist Application.” Only shortlisted candidates will be contacted. Thank you for considering this opportunity!