Amazon PPC Specialist

About the Role:

Right now, the Hopstitch team is looking for a PPC & SEO Specialist. Within this role, you will manage all PPC campaigns for different marketplaces (Amazon, Walmart), and continuously optimise SEO for all product listings.

As the PPC & SEO Specialist, you will help the company track its PPC and SEO efforts efficiently by ensuring increases in organic search visibility; through consistent optimisation, products can get indexed and ranked for a larger number of keywords.

More specifically, you will:
– Optimise campaigns using PPC software
– Conduct keyword research for products
– Analyse keywords for different listings
– Actively test and analyse targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with campaign goals
– Create weekly analysis offering insights from testing and overall performance
– Run SEO experiments regarding keyword placement in titles, backend search terms, EBC, etc. and document the experiments
– Track listing-level KPIs to determine the effectiveness of various experiments

Once you join the company, the founders will organise an onboarding process for you to familiarise yourself with the company, the products, and the systems. You will also have an opportunity to hit the ground running by outlining strategies and setting goals for different products and marketplaces.

About You:

In order to excel in this role, you need to have:

– 2+ Years of Amazon PPC experience
– Experience in SEO
– Experience with Excel and Pivot tables
– Organised and analytical approach to work
– Ability to document and properly report KPIs
– Ability to take ownership of the role and adapt it to the growing needs of the business.
– Eagerness to ask questions and follow up when things aren’t fully understood
– Ability to work 2+ hours during the day in the GMT zones

Brownie points for:

PowerQuery and skills in data analytics and visualisation
Experience with different Amazon tools like Helium10 and DataDive