Amazon SEO Specialist

We are seeking a highly skilled and experienced Amazon SEO Specialist to join our team. As an Amazon SEO Specialist, you will be responsible for optimizing our product listings to improve search rankings, increase visibility, and drive sales on the Amazon platform.
Responsibilities:
Keyword Research: Conduct thorough keyword research to identify relevant and high-volume keywords for our products. Utilize keyword research tools and data analysis to identify trends and opportunities for optimization.
Listing Optimization: Optimize product titles, bullet points, descriptions, and backend search terms to incorporate targeted keywords effectively. Create compelling and persuasive copy that highlights product features, benefits, and unique selling points.
Competitor Analysis: Conduct competitive analysis to understand competitor strategies, keywords, and product positioning. Identify areas for differentiation and optimization to gain a competitive advantage.
Image Optimization: Optimize product images to ensure they are visually appealing, informative, and compliant with Amazon’s guidelines. Optimize image alt text and file names for relevant keywords.
Backend SEO: Optimize backend elements, including brand names, product variations, and hidden keywords, to enhance search visibility. Monitor and update backend search terms to align with evolving keyword trends.
PPC Campaign Management: Collaborate with the advertising team to manage and optimize Amazon Advertising campaigns. Conduct keyword targeting, bid management, and ad optimization to drive targeted traffic and maximize conversions.
Review and Feedback Management: Monitor and manage customer reviews and feedback. Respond promptly and professionally to address customer concerns and maintain a positive brand reputation.
Stay Updated with Amazon Algorithm Changes: Stay abreast of changes in Amazon’s algorithms and policies. Adapt optimization strategies to ensure compliance and maintain high search rankings.
Requirements:
Proven experience as an Amazon SEO Specialist or similar role, with a track record of improving product rankings and driving sales on the Amazon platform.
Strong understanding of Amazon’s search algorithms, ranking factors, and guidelines.
Proficiency in keyword research tools and analytics platforms to identify trends, opportunities, and measure success.
Excellent copywriting skills with the ability to create compelling product descriptions and persuasive copy.
Knowledge of Amazon Advertising and PPC campaign management is preferred.
Familiarity with Amazon Seller Central and Seller Central tools.
Detail-oriented with strong analytical and problem-solving skills.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Ability to adapt to a fast-paced and dynamic environment.
Up-to-date with industry trends and best practices in Amazon SEO.
If you are a results-driven Amazon SEO Specialist looking to make a significant impact on our Amazon sales performance, we would love to hear from you. Please submit your resume, portfolio, and any relevant certifications demonstrating your experience in Amazon SEO.
Note: This job description is intended to provide a general overview of the responsibilities and requirements of the position. It is not an exhaustive list of all tasks and duties.

Please send your CVs to Click to view along with your cover email.