Amazon SEO Specialist

Ready to make an impact in the world and do what you were born to do?

We know that you have dreams, goals, and passions that set your soul on fire. You are on this earth for a reason.

At Hadley Designs, we make filling customers’ lives with beautiful and inspiring things easy. With hundreds of products to choose from, we help our customers create a beautiful and inspiring environment to help them become their best selves.

That’s where you come in as our next Amazon SEO Specialist

The R&D Specialist is the primary person responsible for researching, analyzing, selecting and sourcing new products for Hadley Designs. They are responsible for constantly monitoring competitors and the new products they release, as well as looking at the overall market and identifying potential new products to sell. They are then responsible for performing keyword research for each new product, understanding which keywords should be a focus and where they should be placed in the product copy. In coordination with the supply chain manager, they are responsible for the procurement of products and goods for use by Hadley Designs, by identifying potential supplier sources, screening them and negotiating favorable payment terms.

ONE THING: Find new products for Hadley Designs to sell making sure we have 2 new products to work on each month. With a product pipeline that is full for at least 12 months in advance.

Primary Objectives – These must be done first and at all costs.
1. Perform DPR analysis for 2 product per month
2. Perform High level DPR analysis for 2 product per month
3. Find new product ideas & present the best product ideas for approval
4. Perform keyword research for new products we are creating
5. Have 2 new product ready for us to work on each month (finalize themes & product specifications)

Regular Work Activities – These must be done ongoing daily/weekly after the BIG ROCKS are complete.

1. Keeping tabs on competitors and what products they are launching
2. Monitor trends and best selling stationery products on ETSY
3. Brainstorm new product ideas
4. Perform prelim analysis
5. Creating Product Competitor List for Product Targeting Ads
6. Evaluate and prioritize product ideas
7. Create titles for new products
8. Create shop, semi-shop, browse-specific, & browse keyword lists
9. Create focus keyword list
10. Create master keyword list
11. Discuss product ideas with suppliers to further refine new products
12. Evaluate how to make the product weigh less and fit within standard size requirements on Amazon
13. Research product copy/information that should be on the product itself
14. Identifies and selects suppliers based on various criteria, including safety, assurance of supply, quality, service, cost and innovation; considers requisitioner input, applies experience with prior purchases, current agreements and situations, may seek additional input from others. Administers Supplier/Contractor Pre-qualification requirements relating to Safety and Risk.

Key Skills:

– Strong written and verbal communication skills
– Proficiency in Excel
– Ability to use the experience to analyze data to drive root cause elimination and process improvement
– Key performance indicator (KPI) reporting experience
– Learning-based
– Service-based attitude
– Growth focused
– Results-oriented
– Attentive to details

Role Requirements:

– Someone with a demonstrated ability to manage and maintain good relationships with suppliers
– Negotiation skills
– Someone who seeks out issues and owns driving solutions to them, while keeping all resources informed of progress
– A proactive learner and able to demonstrate exceptional deductive reasoning skills
– Eager to learn new skills
– Comfortable in different roles, sometimes supporting, sometimes leading.
– Work independently in a fast-paced and rapidly changing environment.
– High level of personal accountability
– History of “owning” the job and never ever giving the job back

To formally apply, apply here: Click to view/hadley-designs/j/6B52B3BAC5/