Associate Demand Generation Manager

Responsibilities

This role involves collaborating with lead generation partners, optimizing lead generation, supporting business development, overseeing marketing campaigns, analyzing marketing performance, improving RFP processes, providing reporting, leveraging CRM tools, and enhancing email marketing efforts.

– Collaborate with our lead generation partners to align on the overall growth marketing and/or demand generation strategy to bring in qualified leads and increased overall close rate.
– Create a system for testing and evaluating the success of our lead generation partners and build out additional reliable and predictable lead generation channels and testing out new partners to provide a steady stream of leads.
Support our business development director through creating a streamlined process that will help maintain and nurture lead referral partnerships.
– Oversee in-house growth and digital marketing campaigns end-to-end, including but not limited to: LinkedIn ads, Google and Meta ads, SEO, email marketing, by providing strategic guidance and strategy proposals, executing them, and measuring success rate in generating leads.
– Conduct marketing attribution analysis that will help connect marketing efforts to company’s ROI and CLV.
Research and vet request for proposals (RFPs) channels to test and optimize our process in applying for RFPs to help increase customer acquisition.
– Provide a regular (weekly or biweekly) CRM performance metrics and conversion status reporting to sales and marketing leadership.
– Utilize HubSpot and CRM tools to determine the best way to follow up with potential clients that will drive conversion, and take advantage of these tools to enhance marketing automation reach and impact.
– Maximize our existing email database to launch effective email marketing campaigns that will improve our intro call rates.

Requirements

– Must speak fluent English
– Proactive self-starter with the ability to work independently, demonstrating resourcefulness and strong project management capabilities
– Experience with implementing and measuring B2B growth marketing and/or B2B demand generation campaigns
– Exemplary analytical skills to identify measurable success metrics such as cost per client, cost per form submitted etc.
– Creative skills to define a roadmap of growth marketing and/or demand generation strategies to test
Strong organizational skill that demonstrates ability to effectively prioritize and multitask on a daily basis
– Have top-level awareness to oversee all campaigns and be able to pinpoint and provide solutions to overcome challenges
– Excellent communication skills that showcase effective interpersonal abilities to build lasting relationships and manage partnerships
– Ability to interface with all levels of management, clients, and peers
– Expertise in HubSpot and CRM tools is an advantage