B2B Cold Email Specialist

Company Overview:
We are a dynamic and rapidly growing agency specializing in generating high-quality leads for our B2B clients through strategic cold email outreach.

Job Title: Full-Time B2B Cold Email Specialist

Job Description:
We are seeking a full-time B2B Cold Email Specialist to join our team. You will be responsible for managing both the technical and strategic aspects of cold email campaigns for 30-40 clients. You will work closely with our Account Director, the primary contact for our clients. We currently use Woodpecker for campaign management but are considering a switch to Instantly. As we are in a period of systematization, you will play a crucial role in refining our processes before we enter our next growth phase.

Key Responsibilities:

Technical and Strategic Campaign Management:
– Design, build, and manage cold email campaigns for 30-40 client accounts.
– Optimize email deliverability by adhering to best practices, avoiding spam triggers, and understanding Google fingerprinting.
– Continuously analyze and improve campaign performance to achieve better results.
– Provide detailed reporting on campaign results, identifying areas for optimization and implementing changes to enhance performance.

Data Management and Targeting:
– Utilize Apollo to pull data and contacts, creating targeted audience lists.
– Leverage AI tools like Clay and ChatGPT for data enrichment and personalization.
– Innovate in creating and refining target audience lists for effective outreach.

Qualifications:
– 3+ years of experience in B2B lead generation and cold email outreach.
– In-depth knowledge of cold email outreach strategies, regulations, and best practices.
– Strong understanding of email deliverability factors, A/B testing, and optimization techniques.
– Effective and creative copywriter.

Personal Attributes:
– Highly analytical with a keen eye for detail.
– Results-driven with a passion for optimizing campaign performance.
– Comfortable working independently in a fast-paced environment.

Benefits:
– Competitive salary and performance bonuses.
– Remote work flexibility.
– Opportunities for professional development and career advancement.
– Collaborative and supportive work environment.