B2B Marketing Coordinator

Fast-moving, early stage digital marketing agency seeks talented MarketingCoordinator to manage B2B lead generation marketing activities.

About the Position:

The Marketing Coordinator will manage and optimize a portfolio of lead generation sources, such as industry partnerships, social channels, website/blog, outbound email campaigns, paid digital advertising, PR, and more. You must be a strong communicator, creative, quick learner, motivated, & resourceful – and most importantly, highly organized to manage multiple projects, channels, & partners. Opportunities to learn and hone skills in social media, SEO, paid search, email, and more.

Job Responsibilities & Duties:
Manage and grow all company-owned content channels (e.g. Website, LinkedIn, Blog, Email) through content ideation, creation, distribution, & engagement
Create sharable content like videos, infographics, and case studies
Manage website; implementation of ongoing SEO recommendations
Research and obtain speaking engagements for executives
Oversight and optimization of various lead generation partners, e.g. LinkedIn, Email
Establish & maintain sales engagement email platform (i.e. Salesloft) & CRM database
Manage paid media advertising outlets (e.g. paid search, paid social, retargeting) & Targeting
Create and distribute client and partner newsletters
Work closely with the Sales Team to identify and hone target customer segments, outreach, and marketing tactics in order to generate higher quality leads.
? ROI measurement of marketing and lead generation activities
Build relationships internally and externally to explore new opportunities, channels & technologies

Requirements & Skills:
Bachelor’s degree in Marketing, Advertising, Communication, or a related field
1-3 years of work experience in B2B lead generation
1+ years of work experience in graphic design (WordPress & Canva preferred)
1+ years of experience in some form of digital marketing

About aiCommerce:

aiCommerce is a full-service digital marketing agency providing professional services to brands and product companies that realize they need to have more direct-to-consumer capabilities. Ourperformance-focused services enable companies to more effectively sell through eCommerce channels, such as Amazon or Walmart, and ad platforms such as Google or Facebook. We’re a virtual organization looking to scale quickly by partnering with top talent seeking to join our entrepreneurial, fun, and face-paced environment!