B2B Marketing Copywriter

Role: B2B Marketing Copywriter
Contract: Flexible, As-needed basis
Rate: Starts at $8 per hour
Availability to Start: As soon as possible

Client’s Profile

The company is a well-established, family-owned company with decades of expertise in the commercial industry. Proudly operating across the US & Canada, they deliver exceptional service to valued clients, anchored in their commitment to nurturing strong relationships and surpassing expectations. Their skilled team and extensive industry knowledge position them as a leader, staying attuned to the latest technologies and methods to provide competitive pricing and cutting-edge solutions. Clients can expect transparent communication and unwavering efficiency in every task, as their mission is to reintroduce a sense of family into the commercial realm.

What you’ll do

The company is searching for a skilled Marketing Copywriter with a robust background in B2B business writing. The ideal candidate will assume responsibility for crafting compelling and authoritative long-form content that aligns with the company’s brand voice and endeavors to establish it as a thought leader in the industry. The responsibilities include:
– Holistic Education Messaging: Craft long-form articles, blogs, and marketing copy that effectively communicate the value of holistic education solutions to B2B clients.
– Brand Voice Development: Work closely with the marketing team to encapsulate and enhance the brand voice, ensuring consistency and resonance across all materials.
– Thought Leadership: Develop content from the CEO’s perspective, showcasing our company’s vision, values, and thought leadership in the education industry.
– Email Marketing: Create engaging and targeted content for email campaigns, ensuring that messaging is tailored to resonate with a B2B audience.
– LinkedIn Marketing: Drive our LinkedIn content strategy by creating compelling posts, articles, and updates that position our company as a trusted authority in the education sector.

What you should have

– Proven experience as a Marketing Copywriter, preferably in a B2B setting.
– Exceptional writing and editing skills, with the ability to craft persuasive and insightful content while leveraging SEO.
– A portfolio of previous work that highlights relevant B2B writing experience and showcases the ability to create thought-provoking and impactful content.
– Familiarity with industry trends and a keen understanding of B2B marketing principles and SEO optimization techniques.
– Ability to adopt and embody the CEO’s perspective and tone in written communication.
– Strong research skills to stay informed about industry trends and incorporate them into content.
– Experience with email marketing and LinkedIn content creation is a plus.

Who you are

– You deliver high-quality work with a focus on brand voice, thought leadership, and maintaining a keen eye for SEO in all aspects of content creation.
– You exhibit a genuine passion for writing and a commitment to contributing meaningfully to the company’s mission of providing holistic education solutions.
– You can quickly adapt your writing style and tone to suit different communication channels and marketing objectives.