B2B Marketing Manager for AI Consultancy

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We are a fast-paced start-up AI Consulting business seeking a B2B Marketing Executionist for a AI Technology Consultancy based out of Sydney, Australia.

We are seeking for a part-time Marketing Executionist (with potential future full-time employment) to work with us on engaging our target audience which are typically C-level executives based in Australia.

Our desired candidate needs to have a strong marketing background, as well as a basic understanding of enterprise technology, and how enterprises work. We are an AI first business – meaning that we are seeking for people that leverage AI as part of their daily workflow.

Core Duties:

– Content creation including
– Video Editing (thumbnail creation, shorts, full-length videos, audio).
– Blog Writing (Typically around business and technology topics).
– Social media posts (engaging with our audience, ensuring that we build awareness within the marketplace).
– Charts, diagrams, interesting statistics to share with our audience.

– Marketing funnel:
– LinkedIn Ad strategy
– Instagram, Facebook, & Youtube traffic strategy.
– Free sources: Guerilla Marketing including PR campaigns, Medium, Reddit, and more.

– Strategy:
– Ownership and continuous iteration on marketing strategy.
– A/B testing your execution and assessing the results.
– Deep understanding of understanding our target audience needs and pains, and how we can target them.

Other duties:
– Management of external contractors
– Recruitment and contractor pipeline building (this may include devs, marketing specialists, and other types of specialists).

(Optional Duties):
– If you are a confident cold caller, or confident in client facing too, we can definitely consider growth! We do provide training around this if you wish to venture into this area.

What you need to have to qualify:
– 2+ years of Marketing experience, preferably B2B
– Strong analytical skills.
– Good communicator (strong in English)
– Someone with a strong understanding of technology is a plus++
– Proven results driving traffic and engagement to businesses.
– Independent worker – We are not micro-managers, we enable and trust.
– Familiarity with marketing tools and software.
– A solid understanding of how mid-tier businesses + c-suite businesses operate.
– Understand A/B testing, and continuous iteration on Marketing Campaigns.
– Grit! Start-up is a rocky ride, and we need someone with grit to push through!