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JO 13291 | B2B Paid Ads Specialist for an AU Research and Advisory Company
Status: Part-Time, 20 hours/week (with scope to increase Full-Time, 40 hours/week)
Schedule: 6:00 AM to 10:00 AM Philippine Standard Time | 9:00 AM to 11:00 AM AEDT (Mon-Fri)
Why choose Remote Staff?
100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance.
15 years in the remote work industry. We’ve helped more than 8K Filipinos establish virtual careers with international clients since 2007.
Competitive and negotiable compensation (depending on skill level & experience).**
*Terms and conditions apply.
About the Client
They are working with over 3,000 C-level executives from Australia and New Zealand annually, the company has cemented itself as a market-leading Research, Advisory & Multi-Channel Events company in Australia.
Role Objective
We are seeking a skilled and motivated B2B Paid Ads Specialist to join our team and play a pivotal role in supporting marketing activities that enable us to acquire new client accounts and grow the life-time-value of existing ones.
As a B2B Paid Ads Specialist, you will be responsible for managing and optimizing various aspects of our digital advertising campaigns, with a primary focus on LinkedIn Ads, Google PPC, Bing PPC, and YouTube. Your expertise will contribute to enhancing our online presence, boosting conversion rates, and maximizing the impact of our demand generation initiatives.
Responsibilities
LinkedIn Ads and PPC Management: Plan, execute, and optimize LinkedIn Ads and PPC campaigns to drive targeted traffic and conversions, closely monitoring performance metrics and adjusting strategies as needed.
Conversion Rate Optimization: Continuously assess and improve landing pages and conversion paths to maximize conversion rates, ensuring a seamless user journey.
Creative Brief Development: Develop clear and strategic creative briefs that guide the creation of advertisement assets optimized for performance and aligned with campaign goals.
Demand Generation Support: Collaborate with demand generation teams to contribute to lead generation efforts, leveraging your expertise in performance marketing.
Data Analysis and Reporting: Regularly analyze campaign data to provide insights, track KPIs, and prepare comprehensive performance reports, using data to inform decision-making.
Cross-Functional Collaboration: Work closely with designers, copywriters, and other teams to ensure cohesive and high-performing campaign execution.
Qualifications
Proven Expertise: Demonstrated experience in successfully managing and optimizing LinkedIn Ads and Google PPC campaigns, leading to tangible improvements in conversion rates and overall campaign performance.
Analytical Mindset: Strong analytical skills to interpret campaign data, generate insights, and make informed decisions to enhance performance.
Conversion Optimization: Proficiency in optimizing landing pages and conversion paths to drive higher conversion rates and better user experiences.
Creative Briefing: Ability to create clear and effective creative briefs for advertisement assets, ensuring alignment with performance goals and brand guidelines.
Demand Generation: Experience in supporting demand generation campaigns and activities, collaborating closely with cross-functional teams to drive lead generation and customer acquisition.
Digital Marketing Tools: Familiarity with various digital marketing tools and platforms, including ad management platforms, analytics tools, and A/B testing platforms.
Communication Skills: Excellent communication skills to collaborate with internal teams, external partners, and stakeholders, effectively conveying performance updates, strategies, and recommendations.
Has the necessary technical requirements to enable a work-from-home setup. Visit /faq for more info
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APPLY FOR THIS JOB:
Company: The CEO
Name: Rica Gil
Email: