Book Publicist

BrightRay Publishing is an Orlando, Florida-based small business. We help executives write and publish their books – to distinguish themselves and their brands.
We are seeking a proven Book Publicist to join our team. The role’s main focus is to work with our individual client authors to help promote their books while furthering their credibility and helping to portray themselves as experts in their industries.

Position Overview:
The individual will be responsible for promoting our business books to targeted audiences, including the media, podcasters, industry-specific publications, and thought leaders. Working closely with our writing, client relations and marketing teams, you will develop and execute strategic publicity campaigns to generate awareness of our varied client authors and drive interest to their respective books. This role requires a combination of creativity, strategic thinking, and a passion to fulfill an integral role in our young, fast-growing company.

Key Responsibilities:
•Develop and implement comprehensive publicity plans for new releases to maximize exposure through a variety of channels.
•Cultivate and maintain relationships with key media contacts, a variety of industry influencers, and book reviewers to secure coverage and reviews.
•Coordinate author interviews with select media outlets and podcasts, as well as identify potential speaking engagements and book signings.
•Collaborate with marketing and sales teams to leverage promotional opportunities through the creation of media pitches, social media postings, press releases, and promotional materials.
•Submit select titles for consideration of book rewards.
•Monitor media coverage and analyze campaign effectiveness to identify opportunities for improvement and refinement, and to report results.

Qualifications of the Ideal Candidate:
•Bachelor’s degree in Communications, Marketing, Business, or a related field.
•2+ years of experience in book publicity, preferably within the business or publishing industry.
•Excellent written and verbal communication skills, with the skill to craft engaging publicity campaigns.
•Professional in appearance and poise, with an outgoing, confident and friendly demeanor.
•Proven track record of securing media coverage and building relationships with relevant media contacts and influencers.
•Strong attention to detail, with the capabilities to manage multiple projects simultaneously and meet deadlines.
•Ability to work independently while being goal-oriented, highly organized and self-motivated.

Benefits:
•Permanent work from home.
•Competitive salary commensurate with experience.
•Time off for Philippine holidays.
•Opportunities for professional development and advancement within the company.
•A collaborative and supportive work environment with a team that is passionate about writing, publishing and promoting business books.

Interested candidates should send the following requirements below to this email – Click to view and include the word AUTHOR in the subject line:
1. Cover letter
2. Resume
3. Samples of previous publicity campaigns or writing samples showcasing relevant experience (portfolio)
4. Link to a 2-minute video explaining why you’re a good fit for this role (Use Loom or Google Drive and generate the link. Please don’t send the video directly to the email)

Work schedule: M-F 9AM-5PM EST