Brand & Creative Strategy Manager

Avenue7Media is a fast-growing, premier resource for product brand businesses enabling them to navigate through an ocean of product competition and break through the challenges of selling on Amazon/Walmart; to reach more customers, protect their brand, and grow their business. As a market leader, the talent and passion of our people is critical to our success. We work together across all Avenue7Media Teams to make our clients as successful and profitable as possible.

The exceptional, imaginative and energetic person in this role has vast experience and knowledge of all aspects of Listing and Storefront content. The ability to work independently and remotely is very important, and working in a close team environment is a crucial aspect of this position.

The person in this position is an extremely accurate, organized, and detail-oriented professional who knows how to thoroughly evaluate Listing and Store content, identifying opportunities to improve the content to increase traffic, improve conversion rate, and ensure customer satisfaction.

An in-depth knowledge of a brand’s target demographics, unique value propositions, and product benefits are all crucial elements to a successful eCommerce strategy. This position is a key player supporting:
Listing
Product
Customer

The person in this role will be able to engage with our clients and internal customers to enable their team to build Listings and Stores that exemplify the brand’s values and product benefits, and ultimately convert their target customer.

Position Responsibilities

Brand Content Knowledge – Onboarding & Ongoing
Facilitate conversations with clients throughout the entire client lifecycle to understand their:
Brand positioning, voice, and identity
Product value propositions and product benefits
Brand guidelines
Transfer brand knowledge and guidelines to other teams within the organization
Collaborate with internal teams to ensure consistent branding and messaging across all content

Creative Strategy
Understand client business goals; set and execute a creative strategy that aligns with these goals
Holistically manage the Product Listing and Store creative strategy to maximize sales performance.
Objectives:
Drive traffic
Improve conversion rates
Ensure customer clarity and satisfaction
Regularly communicate with clients and the client engagement team/account managers to ensure their satisfaction and address any concerns or feedback
Provide creative strategy for the creation of advertising & traffic assets such as Ad Creative and Posts

Supervise the Listing Specialist teams
Provide daily supervision and instruction
Provide training as needed
Ensure Listing Specialists, in partnership with Graphic Designers, are producing best-in class fully optimized Listing and Store Content including:
The research process: Brand, Customer, Product and Competitor Research
Copy that is both compelling and Search Engine Optimized
Main and Secondary Images, A+ Graphics, Storefronts and Posts that emphasize product benefits and are optimized for conversion rate
Ongoing Conversion Rate Optimization of Listings
Monitoring of customer review trends and incorporation of customer sentiment into the Listings to improve customer clarity, experience and star rating
Creation of data-informed Listing & Store proposals and briefs for client approval & for the internal content & design teams to utilize to execute performance-driven creative
Creation and monitoring of tickets and task requests in Teamwork

Close coordination with other Avenue7Media teams
Good communication and prioritization is essential to every project’s success. Project and Task goals should be identified and questions or issues addressed as quickly as possible.
Work directly with cross functional teams including graphic designers, advertising, compliance and catalog to ensure deadlines and compliance and quality standards are met and to ensure consistent branding and messaging across all content
Partner on a daily basis with the Client Engagement Team/Account Managers to ensure Creative priorities are being managed appropriately and that there is alignment around timelines and due dates
Set content creation priorities and timeline expectations with other internal teams
Maintain ticket or task monitoring spreadsheets for workflow visibility

Tools & Skills
Knowledge of the following:
G-Suite
Teamwork Suite
Amazon Seller / Vendor Central
Walmart Seller Central
Slack
Helium10
Other Ave7-assigned tools
Familiarity with design, copywriting, ecomm/online marketing.

Attend and Facilitate Meetings
Participate in all scheduled and unscheduled meetings as requested.
Prepare for, and attend client meetings
Facilitate Brand Content Onboarding meetings with clients

Continued Education and Training
Attend and participate in all Ave7-offered training pertaining to this position
Participate in the Seller University training and obtain certification as appropriate

Time Tracking
Daily record all tasks performed in Teamwork
Create and maintain personal payroll and HR records, and if applicable, maintain your employee data in ADP WorkForce Now, or non-Philippine Contractor data in Deel

Other duties as assigned