Brand Manager

Company Name: Wayne Grace Lane, LLC

Wayne Grace Lane LLC is an E-Commerce Holdings Firm that is vastly growing in the industry. We are currently looking for professionals who are committed, passionate about success, and can work full-time. With the broadening of the company’s reach, we’ve developed a work culture that values trust and professionalism, therefore, our members are able to work independently. Through that independence, our teams continue to grow. The culture at Wayne Grace Lane LLC values teamwork; we leave no one behind. For those who are willing to learn to function beyond their definitive roles and capabilities, we provide upskilling and training, as well as collaborations with other team members.

Position Overview: We are seeking an experienced and dynamic Brand Manager to join our e-commerce holdings firm. As a Brand Manager, you will play a pivotal role in shaping and managing the brand strategy for our diverse portfolio of e-commerce brands. You will be responsible for developing and executing brand initiatives, driving brand awareness, and ensuring brand consistency across multiple platforms. This is a unique opportunity to work in a fast-paced, innovative environment and contribute to the growth and success of our e-commerce businesses. It is also a great opportunity to be supported by a best-in-class backend support team to run ads, and social media, build organic traffic, write blogs, CRO, website updates, and much more. This is a great opportunity to work with a rapidly growing E-Com brand while being responsible to manage down to the finest of details. The ideal candidate will be proactive, quick thinking, able to multitask and be ready to work hard.

-CSR Experience preferred
-Shopify Experience preferred

Key Responsibilities:

Identify Brand Itself (Vision):
-A Brand Manager should have a deep understanding of each ecommerce site’s purpose within Wayne Grace Lane. This involves defining the unique value proposition, mission, and goals of each brand.

-Creating and maintaining detailed customer avatars is crucial. This involves identifying the target demographic, understanding their needs, preferences, and behaviors. This knowledge helps in crafting marketing strategies and tailoring product offerings to meet customer expectations.

-Ensuring consistency in brand messaging, visuals, and tone across all platforms. This consistency reinforces the brand identity and helps build a strong and recognizable presence in the market.

Supplier Relationships and Competitor Research:
-Developing and maintaining strong relationships with suppliers is vital. This includes negotiating favorable terms, such as pricing, payment terms, and delivery schedules. It also involves ensuring the quality and reliability of the products supplied.

-Keeping a close eye on competitors in the niche ecommerce space. This includes analyzing their product offerings, pricing strategies, marketing tactics, and overall market positioning. This information can inform strategic decisions and help identify areas for differentiation and improvement.

-Regularly reviewing the number of suppliers and products offered. This includes evaluating the performance of each product and supplier, identifying top-performing items, and potentially expanding or optimizing the product portfolio based on market trends and customer demand.

Customer Service Management:
-Ensuring a positive and consistent customer experience is essential. This involves overseeing customer service operations, addressing customer inquiries and concerns promptly, and resolving issues to maintain high levels of customer satisfaction.

-Actively collecting and analyzing customer feedback to understand their needs and preferences. This information can be used to improve products, enhance services, and optimize the overall customer experience.

-In the event of customer complaints or issues, a Brand Manager should be adept at handling crises effectively. This includes implementing solutions, communicating transparently with customers, and taking corrective actions to maintain the brand’s reputation.

Profit and Loss Management:

In summary, a Brand Manager at Wayne Grace Lane plays a crucial role in defining and maintaining the brand identity, managing supplier relationships, conducting competitor research, and ensuring exceptional customer service. By excelling in these areas, the Brand Manager contributes to the overall success and growth of the niche ecommerce stores within the Wayne Grace Lane portfolio.

WHAT YOU MUST DO:

To ensure you’ve read the entire job posting and that I know you’re serious about the position, please quote on the first line of your application “I’ve read the full job posting, and 6+5=11”. Your application? will not be considered if you do not have this phrase on the first line of your application letter? My team and I very much look forward to working with you!

Qualifications:

-Bachelor’s degree in marketing, business administration, or a related field
-Proven experience as a Brand Manager, preferably in the e-commerce industry or related field.
-Strong background in sales and understanding of sales strategies and techniques.
-Experience in customer service, including taking calls to close sales and address customer complaints, inquiries, etc.
-Solid understanding of e-commerce business models and digital marketing strategies.
-Demonstrated success in developing and executing brand strategies that drive brand awareness and growth.
-Strong analytical skills with the ability to interpret market research data and consumer insights.
-Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams, stakeholders, and customers.
-Creative mindset with a keen eye for design and attention to detail.
-Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
-Proficient in using brand management tools, marketing analytics software, and project management platforms.

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