Business Writer

Clear Expectations about Your Task or Deliverables:

Generation 5 requires a detailed analysis and decision for expansion location to be prepared and presented to the Board of Directors. This involves choosing a new geographical location for expansion based on specific criteria, such as the size and attractiveness of the market, the potential for growth, and the ability to recruit and retain talent. The deliverables include a 4-6 page report detailing the chosen city/region’s market attractiveness and its potential to support the company’s growth through talent acquisition and retention??.
The Skills Required for Your Work:

Skills required include analytical thinking to assess various cities against the set criteria, strategic planning to align the choice with the company’s growth targets, and effective written communication to articulate the reasoning behind the chosen location. Additionally, the ability to perform demographic and economic analysis is critical, as is a deep understanding of the business and its market to make a well-reasoned recommendation??.
Good Communication:

The report must clearly convey the rationale for the preferred city choice, highlighting its market potential and talent pool. It should provide a balanced discussion, acknowledging any risks or concerns associated with the chosen location. The ability to communicate complex information in an accessible and persuasive manner to the Board of Directors and the principal investor is essential??.
Details about How You or Your Team Like to Work:

The team engages in brainstorming and initial research to explore various growth strategies, indicating a collaborative approach to decision-making. They prioritize locations that not only meet business expansion criteria but also consider the personal and professional needs of their employees, such as family-friendly cities with affordable housing and short commutes. This shows a preference for thorough, inclusive, and employee-centered planning processes??.
The grading rubric for the written assignment emphasizes the importance of thoughtful analysis, interpretation, and discussion, rather than merely presenting facts. It suggests a preference for work that demonstrates imagination, judgement, and a balanced assessment of opportunities and risks. Professional styling and clear, well-organized writing are also valued, indicating a high standard for communication and presentation??.