CMO / Marketing Manager Needed for Shopify Ecommerce Business

Hello,

We are excited to offer you the opportunity to join our dynamic design business as a Marketing Manager. In this role, you will play a pivotal role in planning, managing, and executing product launches and key sales promotions. Your responsibilities will encompass overseeing multiple teams and disciplines to ensure the successful implementation of marketing strategies. With your strong organizational skills and ability to work with various stakeholders, you will be instrumental in driving awareness, maximizing sales, and fostering collaboration across the organization.

Role and Responsibilities:

Collaborate with key stakeholders to develop a comprehensive marketing calendar, incorporating compelling offers and innovative promotion ideas.
Strategize and plan the content to be published across all marketing channels to generate awareness before and during each promotion.
Maintain a well-organized marketing calendar, ensuring all stakeholders understand and are aware of crucial dates and deadlines for content preparation and scheduling.
Coordinate website updates and enhancements specific to each promotional period.
Discuss and determine additional offers such as in-cart upsells and post-purchase upsells that align with each promotion, enhancing customer value.
Lead and manage various marketing teams, including Email Marketing (using Klaviyo), Organic Social Media, Paid Ads (working with an agency), PR, Website/Landing Pages, Influencer Marketing, and coupon/discount code aggregators.
Collaborate closely with the Email Marketing team to prepare campaigns, flows, and pop-ups for key promotions.
Work with the Organic Social Media team to develop a comprehensive strategy for the promotion and ensure the timely creation of engaging posts on platforms such as Instagram, Facebook, and TikTok.
Coordinate with the Paid Ads agency to ensure timely delivery of required graphics and video assets for successful advertising campaigns.
Support the PR team in pitching key products well in advance of significant gifting occasions, such as Christmas.
Oversee the website and landing page updates, ensuring they align with scheduled ad messaging and provide a seamless user experience.
Prepare additional themes that communicate key order cut-off dates, optimizing the chances of timely delivery for critical gifting occasions.
Submit promotions to relevant coupon/discount code aggregators and ensure timely deactivation once the promotion concludes, preventing any discount leakage.
Work closely with the Influencer Marketing team to finalize activations, gain approval, and schedule influencer content during the promotional period.

Key Performance Indicators (KPIs):

Achieve sales targets during each promotional period.
Foster effective collaboration and adherence to deadlines among team members.
Execute the marketing calendar efficiently, ensuring all planned activities are implemented successfully.
We believe that your expertise and experience make you an ideal fit for this role. By joining our team, you will have the opportunity to make a significant impact on our business and contribute to its growth. Your ability to drive sales and foster collaboration will be crucial to your success in this position.

Requirements:
• Experience using project management tools to a high level (you should provide an example of your use of a project management tool). Preferably Click to view
• Perfect written and spoken English
• Creative and willing to present new marketing ideas and initiatives
• Willing and comfortable to lead team meetings with camera on

If you are passionate about marketing, thrive in a fast-paced environment, and enjoy working with talented teams, we invite you to accept our offer and become an integral part of our design business. We look forward to hearing from you and welcoming you aboard.

Please submit your acceptance of this proposal, and we will follow up with the next steps.

Warm regards,