Cold Email and Email Nurturing Manager

We are seeking a dedicated and experienced Cold Email and Email Nurturing Manager to join our dynamic marketing team. The ideal candidate will be responsible for crafting, executing, and managing comprehensive cold email campaigns and nurturing strategies to engage prospects and drive business growth effectively. This role extends to managing responses promptly and leveraging direct messaging on social media to nurture future partnerships. The candidate will utilize advanced tools such as Apollo and Instantly for campaign management and analytics.

Key Responsibilities:
Cold Email Campaign Management: Design and implement targeted cold email campaigns to reach and engage potential clients. Utilize tools like Apollo and Instantly for campaign creation, sending, and monitoring. Adjust strategies based on performance data to improve open rates, response rates, and overall campaign effectiveness.

Email Nurturing: Develop and manage email nurturing programs to move prospects through the sales funnel. Craft engaging content and follow-up sequences that add value and encourage prospects to take action. Monitor engagement and tweak strategies for optimal performance.

Response Management: Monitor incoming responses from cold email and nurturing campaigns, ensuring timely and relevant follow-up actions. Categorize responses effectively to prioritize follow-up activities and track engagement levels.

Social Media DM Management: Extend nurturing strategies to social media platforms by managing direct messages. Engage with prospects and future partners through thoughtful and personalized messages, mirroring tactics used in cold emailing for consistency and effectiveness.

Analytics and Reporting: Utilize campaign management tools to track the performance of email and DM campaigns. Analyze metrics such as open rates, click-through rates, response rates, and conversion rates to gauge success and identify areas for improvement. Regularly report on campaign performance and insights to stakeholders.

Stay updated on best cold emailing and email nurturing practices, incorporating new tactics and technologies to enhance campaign effectiveness.

Required Skills and Qualifications:
Proven experience in cold email campaign management and email nurturing, with a strong portfolio of successful campaigns.

Proficiency in using email campaign tools such as Apollo and Instantly, and familiarity with CRM systems.

Excellent written and verbal communication skills, with the ability to craft compelling and personalized messages.

Strong analytical skills, with the ability to interpret data and make data-driven decisions.

Ability to manage multiple campaigns simultaneously, with strong organizational and time-management skills.

Experience in managing social media direct messaging for business purposes is a plus.