Cold Email Campaign Manager

Job Title: Email Marketing Specialist – Cold Outbound Focus
Job Description
A leading B2B lead generation agency operating on a retainer-based model is looking for a dedicated Email Marketing Specialist with a strong focus on cold outbound emailing. As an integral part of our team, you will be instrumental in expanding our email marketing initiatives, with a particular emphasis on crafting and optimizing outbound email strategies to connect with high-quality leads for both our agency and our clients.
Key Responsibilities
Outbound Email Campaigns: Create, design, and implement effective cold outbound email campaigns using tools like Instantly and Apollo, ensuring they resonate with the target audience an
generate high-quality leads.
Email Strategy Development: Develop comprehensive email marketing strategies, focusing on lead nurturing and conversion optimization.
List Segmentation and Targeting: Segment email lists to deliver highly targeted and personalized messages, improving engagement and response rates.
A/B Testing: Conduct rigorous A/B testing to optimize various elements of email campaigns, including open rates, click-through rates, and conversions.
Collaborative Content Creation: Work closely with the team to develop compelling email content that captures the interest of potential leads.
Marketing Automation: Set up and manage marketing automation workflows, enhancing the efficiency of lead nurturing processes.
Analytics and Reporting: Regularly analyze and report on email campaign performance, using data to drive future strategy and improvements.
Industry Knowledge: Stay abreast of the latest trends and best practices in email marketing, especially in cold outbound techniques.
Qualifications
Email Marketing Experience: Proven track record in email marketing, with specific experience in B2B lead generation and cold outbound campaigns.
Proficiency in Email Tools: Strong familiarity with email marketing and automation tools such as SendGrid, HubSpot, Instantly, Apollo, Snov, and Instantly
Technical Skills: Knowledge in email design and HTML coding.
Data-Driven Approach: Ability to analyze email marketing metrics and translate data into actionable strategies.
Communication: Exceptional written and verbal communication skills.
Attention to Detail: A strong focus on quality, accuracy, and detail.
Teamwork: Capability to work effectively both independently and as part of a team.
Nice to Have:
Experience with marketing automation platforms.
Familiarity with CRM systems like Apollo, Instantly, and Snov (Especially)
Graphic design skills or experience with design software.
Knowledge of SEO and content marketing principles.
Success in This Role: Success will be measured by your ability to effectively generate high-quality leads through strategic and well-executed outbound email campaigns. You will excel in this role by demonstrating a deep understanding of cold email best practices, the ability to engage and convert prospects, and contributing significantly to our clients’ lead generation goals.
If you have a passion for email marketing and a talent for connecting with B2B audiences through strategic outbound communications, we invite you to apply for this exciting opportunity to grow with our dynamic team. (edited)