Cold Email Marketing Specialist

We are seeking an experienced Email Marketing Specialist to join our dynamic team. The ideal candidate should have a hands-on experience in successfully managing email campaigns with a proven track record of achieving high open rates and conversion rates. In addition to email marketing expertise, the candidate must be well-versed in the technical aspects of email deliverability, security protocols, and domain management.

Responsibilities:

Email Campaign Management:

Plan, execute, and optimize email campaigns to drive engagement and conversion.
Monitor and analyze campaign performance metrics, making data-driven decisions for continuous improvement.

Technical Expertise:

Set up custom tracking domains to enhance tracking accuracy and campaign analytics.
Implement DKIM, SPF, and DMARC protocols to ensure email authenticity and security.
Configure automatic warm-up processes for new email domains.
Establish effective inbox filtering strategies to maximize email deliverability.
Domain Management:

Resolve DNS-related issues and ensure proper configuration for optimal email performance.
Enhance email authentication and security measures to protect against phishing and spoofing.
Integration and Collaboration:

Seamlessly integrate email campaigns with various Email Service Providers (ESPs).
Collaborate with cross-functional teams to align email marketing efforts with overall business goals.
Content Optimization:

Craft strategic and compelling subject lines to increase open rates.
Personalize email content to resonate with target audiences for maximum impact.
Scheduling and Execution:

Thoughtfully schedule email campaigns to optimize engagement based on audience behavior.
Execute precise email campaigns according to established timelines and strategies.
Deliverability Management:

Ensure high email deliverability by proactively addressing potential deliverability issues.
Monitor and manage content deliverability effectively, adjusting strategies as needed.
Qualifications:

Proficiency in setting up and managing technical aspects of cold email campaigns.
Strong knowledge of DKIM, SPF, and DMARC protocols.
Experience with DNS configuration and issue resolution.
Familiarity with email authentication and security best practices.
Proven ability to collaborate with cross-functional teams.
Exceptional analytical and problem-solving skills.