Content Creation and Marketing Specialist

*Daily Zoom Team Huddle M-F at 7am United States Eastern Time
*Schedule 7am-3pm Daily United States Eastern Time

Company Overview:
Join our dynamic insurance and financial services company, dedicated to empowering clients through informed financial decision-making. We leverage the latest digital marketing strategies and tools to educate and engage our audience, helping them navigate the complexities of insurance, retirement planning, and estate management.

Position Overview:
We are seeking a proactive and creative Content Marketing Specialist to lead our content creation and distribution efforts across a variety of digital platforms. The ideal candidate will have a strong background in digital marketing, with specific experience in content strategy, lead generation, and customer engagement.

Key Responsibilities:

Content Creation & Management: Develop and manage a content calendar that aligns with company goals and marketing strategies. Create high-quality, engaging content tailored for platforms such as Facebook, Instagram, YouTube, LinkedIn, TikTok, Pinterest, Groups, Memberships our Wix Website and Blog.

Newsletter Development: Design and execute a weekly newsletter that highlights key content, company updates, and industry news, ensuring it aligns with overall marketing strategies and brand voice.

Lead Generation Tools: Create and manage the development of ebooks, white papers, infographics, and other lead magnets that attract and convert targets into leads.

GoHighLevel Mastery: Utilize GoHighLevel software for CRM and marketing automation tasks to streamline lead management and enhance customer communication.

Blog Management: Write, edit, and publish blog posts that provide insights into financial topics, maintaining a consistent and SEO-optimized web presence.

Analytics and Reporting: Monitor and analyze content performance metrics to refine strategies and report on ROI, using data to drive decisions and improve engagement.

Audience Engagement: Manage social media interactions, DM followers, reach out to respondents, interact with and develop and market to our social media Groups and others, respond to comments, and foster a community around our brand.

Trend Analysis: Stay abreast of the latest trends in content marketing and financial services to ensure content is relevant and innovative.

Qualifications:

-Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
-Minimum of 3 years’ experience in digital marketing, preferably in the financial services sector.
-Strong writing and editorial skills, with the ability to produce engaging content across different media.
-Experienced with CRM and marketing automation tools, specifically GoHighLevel.
-Ability to post to each social media platform for increased reach.
-Proficient in SEO practices and analytics tools like Google Analytics.
-Demonstrated ability to design and manage newsletters and other communication strategies.
-Creative thinker with strong problem-solving skills and the ability to work independently.
-Excellent organizational and project management skills, capable of managing multiple projects simultaneously.

What We Offer:

Competitive salary and benefits package.
Opportunities for professional development and career growth.
A dynamic and supportive work environment that values innovation and creativity.
Remote work flexibility.