Content Creator and SEO Specialist

**About Us**

Established in 1995, The Nail Superstore is a leading U.S. provider of professional nail supplies. We are looking for a creative and experienced Content Creator and SEO Specialist to join our team. The ideal candidate will be responsible for creating engaging content, managing our blog and articles, setting up landing pages, and implementing effective SEO strategies to enhance our online presence and drive traffic to our Shopify platform.

**Job Description:**

• Content Creation: Craft engaging content aligned with our brand. Focus on blogs, articles, product descriptions, and landing pages.
• SEO Implementation: Use advanced SEO to boost website visibility and search engine ranking. Perform keyword research and content optimization.
• Shopify Platform Management: Optimize our online store using Shopify’s features, ensuring a smooth user experience.
• Link Building: Implement internal and external link-building strategies to enhance online presence.
• Landing Page Development: Create conversion-driving landing pages, using A/B testing for optimization.
• Team Collaboration and Reporting: Coordinate with the marketing team; report on content and SEO performance.

**Requirements:**

• Proven experience in content creation and SEO, preferably in beauty, nail care industry.
• Strong understanding of Shopify’s platform and best practices.
• Experience in setting up and optimizing landing pages.
• Knowledge of link-building strategies and best practices.
• Excellent writing and editing skills, with a strong attention to detail.
• Familiarity with SEO tools (e.g., Google Analytics, SEMrush, Moz).
• Ability to analyze data and provide insights.
• Strong organizational and project management skills.
• Bachelor’s degree in Marketing, Communications, or related field is preferred.

**How to Apply:**

Please send your resume, a cover letter, and a portfolio of your previous work (including links to published content and examples of successful SEO implementations) to Click to view. The application deadline is 02/15/2024.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.