Content Marketing Manager

About Tiny Easy:
At Tiny Easy, we’re revolutionizing the tiny house and small home building industry with our innovative SaaS application, the “3D Tiny House Designer.” Our software simplifies the entire process of sales, design, customization, and plan creation into a user-friendly platform designed specifically for tiny homes.
Our niche CAD software for the tiny house industry gives builders, designers & individuals with personal projects, purpose-built tools to design their houses in a 3D drag-and-drop environment, cutting down design time from 50 hours per project to 1-2 hours. The software automatically generates construction-ready plans to be used by the builders to start the construction process.
The 3 three founders (Laurin, Eujenne & Till) created Tiny Easy in 2021. We have been in the tiny house and design industry for years; After creating many products in the tiny house industry and talking to hundreds of customers & builders, we have found the need for design software that simplifies the process for these specific homes. Since then, the software has rapidly grown to full-fledged CAD software used by builders & individuals worldwide.
We’re on a mission to simplify the sales, design & build process so that our builder customers can focus on what they do best; closing clients, designing awesome homes, and building houses that are great for the environment.
Find out more about Tiny Easy at: Click to view
About the Role:
As a Content Marketing Manager at Tiny Easy, you’ll play a pivotal role in driving our marketing efforts forward. You’ll be responsible for crafting compelling content that resonates with our target audience of builders, designers, and individuals interested in tiny homes. Your primary goal will be to create engaging content that educates, inspires, and drives user engagement with our brand and software.
That’s how our users and customers discover us, and we think that is pretty fun!
Here are some cool projects you might work on:
– Developing and executing content strategies to attract and retain our target audience.
– Creating informative blog posts, articles, guides, and case studies that showcase the benefits and features of our software.
– Produce captivating visual content, including videos, infographics, and social media assets.
– Managing our content calendar and ensuring timely delivery of content across various channels.
– Conducting keyword research and optimizing content for search engines to increase organic traffic to our website.
– Monitoring and analyzing content performance metrics to identify areas for improvement and optimization.
As Tiny Easy is a small team in start-up mode, you’ll be working closely with our CMO Eujenne. You’ll have the opportunity to contribute creative ideas for new content initiatives and marketing campaigns, helping to shape the future of Tiny Easy and engage our audience in meaningful ways.
This Role Is a Good Fit For You If:
– You have a passion for storytelling and a knack for crafting engaging content that captivates audiences.
– You have a proven track record of at least 5 years of creating high-quality content across a variety of formats, including blog posts, articles, videos, and social media posts.
– You’ve mastered content marketing best practices, including SEO, content distribution, and audience segmentation.
– You have excellent English written and verbal communication skills, with a keen eye for detail and grammar.
– You’re results-driven and enjoy tracking and analyzing performance metrics to measure the success of your content initiatives.
– You’re comfortable working in ambiguity and are deeply curious. For example, if you identify a potential new marketing experiment but you don’t yet have experience with that channel, you’re excited about the potential of learning it.
– You have the creativity/desire to execute your plan. While we envision this role to grow into a managerial role, you’ll start by being your own boots on the ground and executing your own strategy.
– You are great at communicating your ideas & thoughts and you think outside the box to challenge existing ideas.
You’ll Know You’re Succeeding in This Job If:
– You’ve helped us boost our overall traffic from 10k unique visitors to 30k unique visitors within the first year.
– You’ve helped us boost business paid trial sign ups from 6/mo to 15/mo in the first year.
– You’re working hand-in-hand with our CMO (Eujenne) to plan and create unique content that our audience loves and is attracts new potential customers.
– Our online presence is growing, and Tiny Easy is a well-known resource for high quality, tiny house and small home related content because of your contributions.
More Details:
This is a mid to senior-level remote full-time contractor position.
You can live anywhere within a 5-hour timezone difference to New Zealand. (We work from Monday-Friday from 9 AM to 5 PM New Zealand Standard Time NZST).
You can work async if this works better for your lifestyle.
Your work hours and holidays observed are up to you.
The salary ranges ?50,000 – ?100,000 per month / ($900 USD – $1800 USD per month).
Hopefully, that’s enough to keep you intrigued; here’s what you should really care about:
– We’re a small team of 3 founders (Laurin, Eujenne & Till) backed by the TinySeed accelerator. We love building a solution for our customers that helps them build sustainable, affordable housing for their clients.
– Virtually all customer communication, documentation, and blog posts are in writing. We are a global company, but all communication is in English. Clear writing in English is essential.
– We are a remote team in New Zealand. You’ll want to be comfortable with working from home and using tools like Discord to stay connected with the team.
How We Hire People:
– We start by reviewing your resume and CV to see if your experience and career match this role.
– Then we’ll have an initial quick video chat interview (around 30 minutes) to get to know you, your career goals, and skills, chat more about your previous work, and of course, answer any questions you have about this role!
– If we like what we hear and you’re thrilled to move further, we will have a more detailed interview (1-2 hours) about your career. We’ll talk about your previous jobs, your projects, accomplishments etc.
– If you’re the right fit, we’ll work together on a mini “work sample” project. It is a small marketing project that can be done within a few hours.
– If everything goes well, the last step in the hiring process is the 1 month trial period. We’ll hire you as a contractor to get started full steam ahead.
– If you love the work that you’ve done during that time and we can see that you’re a good fit for the team, we will keep you on full-time, so you can become a part of the Tiny Easy crew!
How To Apply:
This part is simple! Just fill out this form below and we’ll get back to you asap.
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