Content Marketing Manager

Position Summary

As a Content Marketing VA, you will be responsible for creating content that aligns with the Watts Basketball voice, which is motivational, authentic, aspirational, and empowering to both young athletes and parents. You will be working closely with our team to develop and implement content strategies across various platforms, including social media, email marketing, blogs, and podcasts. The ideal candidate should have a strong understanding of the qualities that make a great story, excellent writing skills, and a willingness to contribute fresh ideas.

Responsibilities

Develop and execute content strategies across various platforms, ensuring that the voice of Watts Basketball is consistent and authentic.
Create engaging social media posts, email blasts, blogs, podcasts, and other marketing materials to promote the Watts Basketball brand.
Collaborate with the team to brainstorm and develop fresh content ideas that align with the brand’s messaging and appeal to our target audience.
Monitor social media platform analytics and performance to guide and inform content strategy development and adjustment.
Assist in the development of marketing campaigns and promotions by contributing to materials such as web pages, flyers, brochures, and promotional videos.
Qualifications and Skills

Must have excellent writing and editing skills.
Excellent communication and interpersonal skills.
Ability to work independently and collaboratively with a team.
Strong understanding of social media platforms, analytics, and performance measurement tools.
Experience in implementing and optimizing email marketing campaigns is a plus.
Strong work ethic, detail-oriented, and organized.
Passion for basketball and a commitment to promoting life skills and personal growth.
Bonus Points

Graphic design or video editing skills.
Experience in Search Engine Optimization (SEO) or Search Engine Marketing (SEM).
Familiarity with various Content Management Systems (CMS).
Knowledge of basketball and/or experience in athletics.
How to Apply

If you are excited by the prospect of using your content marketing skills to empower young athletes and their families positively, submit your cover letter and resume via email. We encourage all candidates to include samples of their content marketing work showcasing their writing skills and creative storytelling abilities.

Join the Watts Basketball team and be part of a supportive and passionate community committed to inspiring self-actualization and personal growth through the medium of basketball.