Content Marketing Manager

Social Media Content Manager for Hair Styling & Tools Business

Position Overview:

We are seeking a creative, dynamic, and skilled Social Media Content Manager to join our team in the hair styling and tools industry. This role is perfect for someone passionate about hair fashion, adept at creating engaging content, and keen on leveraging social media trends to enhance brand visibility and engagement.

Key Responsibilities:

Content Creation: Craft compelling content by cutting up existing materials to produce Instagram Reels, TikTok videos, Facebook posts, LinkedIn articles, Pinterest pins, and YouTube videos. Focus on showcasing our products, styling tutorials, and the latest hair styling trends.

Content Calendar Management: Develop and maintain a content calendar that aligns with industry events such as The Met Gala, Fashion Week, and other relevant occasions. Research and curate content that highlights the best hairstyles seen on the red carpet, ensuring our brand remains at the forefront of fashion trends.

Post Scheduling: Efficiently schedule all social media posts across platforms to ensure consistent engagement with our audience. Utilize scheduling tools to maintain a steady flow of content, keeping our brand active and engaging.

Community Engagement: Actively respond to comments and messages on our social media platforms. Foster a positive community by engaging in meaningful interactions, answering queries, and providing styling tips when appropriate.

Collaboration & Networking: Engage with other stylists, influencers, and brands within the hair styling community to build relationships, collaborate on content, and expand our network.

Performance Monitoring: Regularly monitor and analyze the performance of our social media channels. Provide reports on growth metrics, engagement rates, and the overall effectiveness of our content strategy. Use insights to make data-driven decisions for future content.

Work Hours:

This position requires a commitment of 4 hours per day. Flexibility regarding the distribution of these hours is available to accommodate peak engagement times and content creation needs.
Qualifications:

Proven experience in social media management, preferably in the beauty, fashion, or hair styling industry.
Strong content creation skills, with the ability to produce visually appealing and engaging content for a variety of social media platforms.
Excellent understanding of social media trends, hashtags, and best practices, particularly in relation to the hair styling and beauty sector.
Ability to research and stay ahead of hair fashion trends, translating them into engaging content for our audience.
Strong written and verbal communication skills, with an eye for detail and a knack for crafting engaging narratives.
Proficiency in social media scheduling tools and analytics.
Ability to work independently, manage time effectively, and meet deadlines.
A creative mindset with a passion for hair styling and fashion.