Content Marketing Specialist

The Content Marketing Specialist position requires a highly experienced professional who can drive content production at speed and scale while maintaining excellence. The ideal candidate must be comfortable working in a fast-paced publishing environment and be enthusiastic about regularly researching and learning about new topics. The role is best suited for someone with experience in producing high-level content, including lead generation pages, SEO pillar pages, and video scripts. The candidate should have a deep understanding of the buyer’s journey, conversion, and SEO’s impact on organic traffic. They should be able to incorporate keywords seamlessly into content without compromising its quality.

The ideal candidate should possess outstanding problem-solving, analytical, and research skills, combining left-brain and right-brain thinking. They must be able to deliver copy ready for publishing on or before the deadline, possess a keen eye for detail, grammar, and language, and be able to balance multiple projects and changing priorities with minimal supervision.

The Content Marketing Specialist must work closely with internal and external content producers to ensure that all content projects align with the company’s digital marketing and SEO goals. They should collaborate with the global Content, Creative, and Communications teams to execute projects and bring new ideas to the table. The candidate should proactively solve challenges, suggest process improvements, and have a growth mindset in a deadline-oriented, fast-paced environment.

The ideal candidate should have at least five years of experience writing in the B2B space, preferably in highly regulated industries such as government, healthcare, or financial services. They must be able to take on high-level content assignments, including copywriting for lead generation/conversion landing pages, content writing for SEO-driven website pages/pillar pages, script writing for videos and podcasts, and copywriting for social media and graphics-heavy content.

The Content Marketing Specialist should be committed to internal and external customer service, open to constructive feedback, and determined to meet company expectations for copywriting projects. They must also be willing to experiment with new mediums, channels, and projects.

Our company is committed to diversity, inclusion, and fostering an environment where people can bring their whole selves to work. We believe that diversity and inclusion drive our success and are essential in hiring, communicating, and collaborating to deliver value and excellence. We continue to work towards creating a workforce that represents the diversity of our customers and communities.