Content Strategist

Job Description:

Xposure Marketing Agency, a leading social media marketing agency, is seeking an accomplished and creative Content Strategist to join our team. As a Content Strategist, you will be instrumental in shaping and executing content strategies that resonate with target audiences, elevate brand presence, and drive engagement.

Responsibilities:

Content Planning:

Develop comprehensive content strategies aligned with client objectives and brand identity.
Collaborate with cross-functional teams to align content plans with overall marketing strategies.
Audience Research:

Conduct in-depth audience research to understand target demographics and preferences.
Use data-driven insights to tailor content to specific audience segments.
Storytelling and Messaging:

Craft compelling and cohesive brand stories that align with marketing goals.
Ensure consistent messaging across all content channels.
Channel Optimization:

Tailor content for various digital platforms, including social media, blogs, and other channels.
Optimize content to maximize visibility, engagement, and conversions.
Content Calendar Management:

Develop and maintain editorial calendars to ensure a consistent and timely content cadence.
Coordinate content production timelines with internal teams and external partners.
Performance Analytics:

Use analytics tools to measure content performance and provide insights for optimization.
Make data-driven recommendations for continuous improvement.
Key Skills and Qualifications:

Proven experience as a Content Strategist or similar role.
Exceptional creative and strategic thinking abilities.
Strong understanding of social media platforms and digital marketing trends.
Excellent communication and collaboration skills.
Proficiency in using content management systems (CMS).
Familiarity with SEO best practices and content optimization.
Ability to work in a fast-paced, dynamic environment.
If you are passionate about creating impactful and strategic content that resonates with audiences, we encourage you to apply. Join our team and contribute to the success of our clients’ content marketing efforts.

Please additionally leave your application at Click to view along with your portfolio and take the following survey (required) and make sure to answer question 11 with the word “orange”.

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