Content Writer

Salary: Negotiable

Responsibilities:

– Conduct thorough research on industry-related topics utilizing a variety of online sources, interviews, and studies to gather relevant information.
– Craft engaging marketing copy that effectively promotes our products and services, adhering to brand guidelines and target audience preferences.
– Create well-structured drafts using Content Management Systems to ensure efficient content production and management.
– Proofread and edit blog posts for accuracy, clarity, and coherence before publication, ensuring high-quality content.
– Collaborate with editors to incorporate feedback and ensure the final content meets editorial standards and objectives.
– Work closely with marketing and design teams to enhance articles with visually appealing illustrations and graphics.
– Perform basic keyword research and implement SEO guidelines to optimize content for search engines and drive web traffic.
– Promote published content on social media platforms to increase visibility and engagement with the target audience.
– Identify customer needs and content gaps through analytics and feedback, proposing new topics and ideas to address them effectively.
– Maintain consistency in writing style, fonts, images, and tone across all content channels to reinforce brand identity and messaging.
– Update website content regularly to reflect changes in products, services, and industry trends, ensuring accurate and up-to-date information.

Requirements;
– Excellent writing and communication skills with a keen understanding of marketing principles and audience engagement techniques.
– Proficiency in using Content Management Systems and familiarity with basic HTML for website content updates.
– Strong attention to detail and ability to adhere to deadlines in a fast-paced environment.
– Knowledge of SEO best practices and experience in optimizing content for search engines.
– Familiarity with social media platforms and strategies for content promotion and engagement.
– Analytical mindset with the ability to interpret data and insights to inform content strategy and improvements.
– Creativity and adaptability to generate fresh ideas and adapt writing style to suit different content formats and platforms.
– Experience in content marketing or related fields is a plus.
– A portfolio showcasing writing samples and demonstrating versatility and proficiency in creating compelling content.