Content Writer and Social Media Expert (Medical and SEO-Driven)

Responsibilities:
– Research, write, and edit technical content such as marketing emails, sales materials, social media posts, web pages, blog posts, and digital advertising campaigns
– Create email nurturing sequences for marketing automation, including nurturing campaigns to the pipeline, trade show attendees, and more
– Repurpose long-form thought leadership pieces into bite-size campaigns across marketing channels
– Collaborate with stakeholders and subject matter experts to translate concepts into compelling copy and user-friendly content for different audiences and through different stages of the buyer journey
– Develop landing page copy for event promotion and lead generation
– Expand existing website page copy, prioritizing search engine optimization to ensure relevance.
– Review and analyze existing content to ensure quality and accuracy in all projects
– Strengthen the company’s voice and tone across all external touchpoints
– Create and monitor organic social media strategy development, including hashtag analysis and recommendations
– Support community management, social monitoring, and social listening activities
– Write and edit engaging organic content for various social networks, including LinkedIn, Facebook, Twitter, and Instagram.
– Optimize language, tone, and message of organic social media posts
– Support the messaging framework, differentiators, and monitor the competitive landscape for messaging intel to elevate our communications strategy
– Conceptualize and create social media marketing campaigns and strategies, including budget planning and allocation, content creation, and distribution; and implementation schedule
– Grow and expand our client’s social media presence into new platforms while enhancing presence on existing platforms, including Facebook, LinkedIn, Twitter, and Instagram
– Plan, create, distribute, and schedule engaging written or graphic content of e-newsletters, web page content, blogs, and social media messages and ads.
– Create a regular publishing schedule and implement it through an editorial calendar to plan, manage and promote specific, timely marketing campaigns
– Create brand awareness and ensure a robust online reputation through constant engagement and well-planned, timely, accurate, and platform-relevant updates across social media
– Stay updated with all new developments within the organization through continuous interactions with other teams, such as advertising, product development, brand management, sales, etc., to ensure brand consistency across all social messages
– Engage with customers through content aimed at turning prospects or followers into customers and existing customers into social media brand advocates
– Research and monitor competitors’ social media activities to ensure brand safety and success
– Report progress and growth on all social campaigns to the project management team.
– Support client’s sales by cultivating leads from social media campaigns through a planned approach
– Collect and analyze customer data about visits and interactions to create comprehensive reports and use that information to improve future marketing strategies and campaigns

Requirements:
– Excellent written, verbal, analytical, and project management skills
– Experience producing copy across marketing channels
– Experience editing and proofreading with acute attention to detail
– Comprehensive grasp of healthcare dynamics, terminologies, and regulatory nuances.
– Proficient understanding of SEO content optimization techniques.
– Understanding of social media marketing tools
– Experience in B2B messaging, understanding of SEO keyword usage, and healthcare writing is preferred
– Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices
– Adeptness in content management ecosystems and collaborative digital suites