Content Writer/Copywriter

We are seeking a talented and creative Content Writer to join our team. As a Content Writer, you will be responsible for producing high-quality written content that engages our target audience, increases brand awareness, and drives traffic to our digital platforms. You will collaborate with various departments to develop content strategies, conduct research, and create compelling articles, blog posts, social media content, website copy, and other written materials.

Responsibilities:

– Create engaging and informative content across various platforms, including articles, blog posts, social media posts, website copy, email newsletters, and press releases.
– Conduct thorough research to gather information and develop a deep understanding of the assigned topics.
– Collaborate with the marketing team, designers, and subject matter experts to develop content ideas, optimize content, and ensure brand consistency.
– Proofread and edit content for grammar, style, and accuracy.
– Optimize content for search engines (SEO) to increase organic traffic and improve search engine rankings.
– Stay updated with industry trends, best practices, and emerging technologies to produce relevant and compelling content.
– Maintain content calendars and meet deadlines consistently.
– Participate in brainstorming sessions and contribute innovative ideas to enhance content strategies.
– Collaborate with the social media team to repurpose and adapt content for various social media platforms.
– Provide feedback and suggestions for improving content performance based on analytics and user engagement data.

Qualifications:

– Bachelor’s degree in English, Journalism, Communications, or a related field (or equivalent work experience).
– Proven experience as a content writer, copywriter, or similar role.
– Excellent written and verbal communication skills with impeccable grammar and attention to detail.
– Strong research skills and the ability to gather information from reliable sources.
– Familiarity with SEO best practices and the ability to incorporate keywords effectively.
– Proficiency in using content management systems (CMS) and other digital tools.
– Basic understanding of HTML and web publishing.
– Experience in creating content for various digital platforms and social media channels.
– Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
– Creativity, adaptability, and a willingness to learn and grow professionally.
– Strong organizational and time management skills.
– A portfolio of writing samples demonstrating your ability to create compelling and engaging content.

Application Process:

To apply for the position of Content Writer, please submit the following:

– Your updated resume/CV
– A cover letter outlining your experience, skills, and why you are interested in this role
– A portfolio of writing samples showcasing your versatility and proficiency as a content writer

***Note: Only shortlisted candidates will be contacted for further evaluation and interview.